{"id":27452,"date":"2012-01-22T17:42:28","date_gmt":"2012-01-22T21:42:28","guid":{"rendered":"https:\/\/bobvarela.com\/?p=27452"},"modified":"2012-01-22T20:13:27","modified_gmt":"2012-01-23T00:13:27","slug":"odeur-by-eva-lutz-at-mercedes-benz-fashion-week-berlin-the-autumnwinter-2012-collections","status":"publish","type":"post","link":"https:\/\/bobvarela.com\/?p=27452","title":{"rendered":"Odeur at MERCEDES-BENZ FASHION WEEK BERLIN THE AUTUMN\/WINTER 2012 COLLECTIONS"},"content":{"rendered":"<p><font size=\"3\">In 2006 Odeur was launched in Stockholm. Instead of using a visual logo a specific white, light &amp;clean scent was used as a brand experiment to label the graphic, dynamic yet playful garments. <\/font><\/p>\n<p><font size=\"3\"> <\/p>\n<p align=\"justify\"><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_024.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_024_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_001.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_001_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_004.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_004_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_006.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_006_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_010.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_010_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_012.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_012_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_014.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_014_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_015.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_015_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_019.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_019_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_022.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_022_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><\/p>\n<p align=\"justify\">The first collection included a few t-shirt styles that were distributed amongst a few initial clients in Sweden and Japan.<\/p>\n<p align=\"justify\"><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_039.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_039_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_028.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_028_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_032.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_032_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_035.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_035_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_037.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_037_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><\/p>\n<p align=\"justify\">Today Odeur is designed by Petter Hollstr\u00f6m and Gorjan Lauseger and has spread to 17 countries, selling jeans, outerwear, accessories and fashion clothing.<\/p>\n<p><\/font> <\/p>\n<p><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_041.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_041_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_044.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_044_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_047.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_047_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_050.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_050_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_052.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_052_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_054.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_054_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_056.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; margin: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_056_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_058.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-right-width: 0px; padding-left: 0px; padding-right: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px; padding-top: 0px\" title=\"ODEUR FW2012 BERLIN 01\/21\/2012\" border=\"0\" alt=\"ODEUR FW2012 BERLIN 01\/21\/2012\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2012\/01\/Odeur_at_MBFWB_A_W_2012_058_thumb.jpg\" width=\"124\" height=\"184\"\/><\/a><\/p>\n<p><font size=\"4\">Fotos and article courtesy of MERCEDES-BENZ FASHION WEEK<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2006 Odeur was launched in Stockholm. Instead of using a visual logo a specific white, light &amp;clean scent was used as a brand experiment to label the graphic, dynamic yet playful garments. The first collection included a few t-shirt&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/bobvarela.com\/?p=27452\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[265,4],"tags":[],"class_list":["post-27452","post","type-post","status-publish","format-standard","hentry","category-mercedes-benz-fashion-week","category-moda"],"_links":{"self":[{"href":"https:\/\/bobvarela.com\/index.php?rest_route=\/wp\/v2\/posts\/27452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bobvarela.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bobvarela.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bobvarela.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bobvarela.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27452"}],"version-history":[{"count":2,"href":"https:\/\/bobvarela.com\/index.php?rest_route=\/wp\/v2\/posts\/27452\/revisions"}],"predecessor-version":[{"id":27516,"href":"https:\/\/bobvarela.com\/index.php?rest_route=\/wp\/v2\/posts\/27452\/revisions\/27516"}],"wp:attachment":[{"href":"https:\/\/bobvarela.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bobvarela.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bobvarela.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}