{"id":28215,"date":"2012-02-02T07:19:53","date_gmt":"2012-02-02T11:19:53","guid":{"rendered":"https:\/\/bobvarela.com\/?p=28215"},"modified":"2012-02-02T07:20:32","modified_gmt":"2012-02-02T11:20:32","slug":"david-beckham-celebrates-the-launch-of-david-beckham-bodywear-for-hm-in-london","status":"publish","type":"post","link":"https:\/\/bobvarela.com\/?p=28215","title":{"rendered":"David Beckham celebrates the launch of David Beckham Bodywear for H&M in London"},"content":{"rendered":"

2ND FEBRUARY, 2012   Last night in London, David Beckham celebrated the global launch of David Beckham Bodywear for H&M with an in-store launch, followed by a cocktail party at a pop-up gentleman\u2019s club created especially for the occasion. At the in-store event at H&M on Regent Street, David showed the new television commercial, met with fans and signed the collection. Later, celebrities such as Bianca Jagger, Emma Bunton and Jessica Ennis joined David to toast his bodywear range. This debut collection is the first in a long-term partnership between David Beckham and H&M, and is available from today in 1,800 H&M stores worldwide, as well as online.<\/strong><\/font> <\/p>\n

\"cq5dam.web.648.486[5]\"<\/a>\"cq5dam.web.648.486\"<\/a><\/font><\/strong> <\/p>\n

\u201cI am very proud to launch my Bodywear collection for H&M in London. It was amazing to see the product at the in-store launch after so many months of development and meet with fans. I loved the pop-up gentleman\u2019s club, which felt both traditional and brand new. It\u2019s the same mix I hope men will find in the Bodywear collection. It was an amazing evening to launch my new collection.\u201d David Beckham.<\/font> <\/p>\n

\"David<\/a> <\/p>\n

\u201cThe debut of David Beckham Bodywear is a very special moment for us at H&M. It marks the beginning of a new kind of long-term partnership for H&M, one based on quality and excellent design to H&M prices. I am very excited to see how our customers will receive the David Beckham Bodywear collection.\u201d Karl-Johan Persson, CEO of H&M.<\/font><\/p>\n

At the cocktail party, guests were treated to a unique David Beckham for H&M experience, with decor, food and drink designed to reflect not only classic gentlemen\u2019s clubs but also David\u2019s British roots. Live music was provided by the James Pearson Trio, direct from the infamous Ronnie Scotts club, followed by a DJ set by \u201dMani\u201d from The Stone Roses and DJ the Queens of Noize. <\/font><\/p>\n

The event marks the debut of David Beckham Bodywear for H&M, a new collection which focuses on fit, function comfort and design. Designed by David\u2019s in-house team and sold exclusively at H&M in around 40 countries worldwide, this first collection presents the nine key products which will go on to form the core of the range. The collection will develop seasonally with new styles, new fabrics and new patterns.<\/font><\/p>\n

\"David<\/a>\"cq5dam.web.648.486[4]\"<\/a>\"cq5dam.web.648.486[1]\"<\/a><\/font><\/p>\n

\u201cLots of people have worked with H&M, so why not David Beckham? I think it\u2019s a really good idea. It means that now everybody can have a bit of him.\u201d Suzy Menkes, International Herald Tribune.<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"

2ND FEBRUARY, 2012   Last night in London, David Beckham celebrated the global launch of David Beckham Bodywear for H&M with an in-store launch, followed by a cocktail party at a pop-up gentleman\u2019s club created especially for the occasion. At the…<\/p>\n

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