{"id":42988,"date":"2012-10-24T07:45:17","date_gmt":"2012-10-24T11:45:17","guid":{"rendered":"https:\/\/bobvarela.com\/?p=42988"},"modified":"2012-10-24T07:45:20","modified_gmt":"2012-10-24T11:45:20","slug":"art-and-dance-performance-to-celebrate-maison-martin-margiela-with-hm-in-new-york","status":"publish","type":"post","link":"https:\/\/bobvarela.com\/?p=42988","title":{"rendered":"ART AND DANCE PERFORMANCE TO CELEBRATE MAISON MARTIN MARGIELA WITH H&M IN NEW YORK"},"content":{"rendered":"

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Julianne Moore, Sarah Jessica Parker, Mena Suvari, Kanye West, Helena Christensen, Selma Blair, Alan Cumming and Chase Crawford<\/strong> were among the guests at a party last night in New York to celebrate H&M\u2019s <\/strong>collaboration with Maison Martin Margiela. The unique event was held across many floors of 5 Beekman Street, a historical building in the city\u2019s financial district. Guests were able to discover the collection in dance performances by noted choreographer Anne Teresa de Keersmaeker and <\/strong>through specially commissioned <\/strong>art installations, before DJ\u2019s kept the party going into the early hours. The Maison Martin Margiela with H&M collection will be launched on November 15th in around 230 H&M stores worldwide.<\/strong><\/font><\/p>\n

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\u201cWe are happy to present the Maison Martin Margiela with H&M collection in New York with this event. Maison Martin Margiela believes in showing its work outside of the traditional context. This mix of installation and performance captures the spirit of the house, and allowed the artists to interpret the collaboration collection in ways they saw fit.\u201d Maison Martin Margiela.<\/font><\/p>\n

\u201cTonight\u2019s party has been such an exciting evening, full of surprises. In every room, on every floor, you never knew what you were going to find. The installations showed the Maison Martin Margiela collection with H&M in the most amazing and original way and we believe our customers will really appreciate this collection\u201d, says Margareta van den Bosch, creative advisor at H&M.<\/font><\/p>\n

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The derelict and raw nine-story building, housed around a glass-roofed atrium, was the perfect setting for the celebration of Maison Martin Margiela with H&M, decorated in the label\u2019s signature white-painted style. The famed choreographer Anne Teresa de Keersmaeker created a unique and beautiful performance in squares of sand, which ran throughout the evening on different floors. Anne Teresa and her dancers removed garments from the collection while performing, thus creating live and spontaneous art installations.<\/font><\/p>\n

The collection with H&M, a series of re-editions of Maison Martin Margiela garments and accessories from various seasons, was further revealed in special art installations on various floors: artists Daniel Arsham, Frederique Chauveaux and Noemie Goudal, created sculptures, projections and photographs exclusively for the event<\/font><\/p>\n

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\u201cIt\u2019s an amazing collaboration! Margiela is a beautiful brand \u2013 arty, iconoclastic and always edgy. And the quality is always amazing with H&M. Fashion is great because it\u2019s an expression of who you are\u201d, says Julianne Moore.<\/font><\/p>\n

\u201cIt\u2019s incredible, so exciting to celebrate one of my favourite designers. They are mysterious and compelling and I\u2019ve been a great fan of Margiela for many years. H&M, well, look at the lines of men and women lined up! It\u2019s a great opportunity for people to have access to great designers. It makes luxury available to everyone. It\u2019s very democratic and I\u2019m all for it\u201d, says Sarah Jessica Parker.<\/font><\/p>\n

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\u201cI\u2019m a huge fan of Margiela and I love H&M \u2013 it\u2019s a great collaboration. I never get surprised by H&M\u2019s choices, every designer they pick I\u2019m interested in. I\u2019m always standing in the queue with my mother in the early mornings. I\u2019ve been a fan of Margiela since the start\u201d, says Helena Christensen.<\/font><\/p>\n

\u201cI\u2019m here to see the lovely Margiela collection. I love the way H&M is doing collaborations with other designers. It\u2019s a great thing, to make clothes stylish and affordable. The collaborations are a great idea, they are really amazing!\u201d says Alan Cumming. <\/font><\/p>\n

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Julianne Moore, Sarah Jessica Parker, Mena Suvari, Kanye West, Helena Christensen, Selma Blair, Alan Cumming and Chase Crawford were among the guests at a party last night in New York to celebrate H&M\u2019s collaboration with Maison Martin Margiela. The unique…<\/p>\n

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