{"id":43931,"date":"2013-01-22T07:15:23","date_gmt":"2013-01-22T11:15:23","guid":{"rendered":"https:\/\/bobvarela.com\/?p=43931"},"modified":"2013-01-22T07:15:23","modified_gmt":"2013-01-22T11:15:23","slug":"vanessa-paradis-is-the-face-of-conscious-as-hm-launches-garment-collecting","status":"publish","type":"post","link":"https:\/\/bobvarela.com\/?p=43931","title":{"rendered":"Vanessa Paradis is the face of Conscious, as H&M launches Garment Collecting"},"content":{"rendered":"

Vanessa Paradis is the face of Conscious at H&M this spring, wearing pieces in the campaign that are both on-trend and also more-sustainable. It is all part of H&M\u2019s ongoing commitment to a more sustainable fashion future, showing that the best fashion can be made from Conscious materials. <\/strong><\/font><\/p>\n

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The actress and singer wear pieces as a ruffle-edged yellow sundress, as well as an embellished zip-up utility jacket worn with botanical print trousers. The pieces are part of a collection full of optimism for spring, with romantic styles like a floor-length dress alongside sporty shapes such as a cropped jumpsuit and a tropical print T-shirt dress. There are accessories too, such as ankle-strap heels, and the entire collection is made from more sustainable materials, such as organic cotton, recycled polyester, and Tencel.<\/font><\/p>\n

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The full women\u2019s collection will be available in H&M stores worldwide as well as online from end of March, alongside Conscious collections for Men – blazers, chinos, Ikat print shirts and shorts \u2013 as well as fun prints for kids and babies.<\/font><\/p>\n

Vanessa Paradis says, \u201cI like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.\u201d<\/font><\/p>\n

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Coinciding with the campaign will be the launch of a Conscious garment collecting action at H&M. Customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag receive an H&M voucher, to a maximum of two bags per customer per day. H&M is the first store to encourage garment return on this scale, in an effort to prevent clothing from going to landfill.<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"

Vanessa Paradis is the face of Conscious at H&M this spring, wearing pieces in the campaign that are both on-trend and also more-sustainable. It is all part of H&M\u2019s ongoing commitment to a more sustainable fashion future, showing that the…<\/p>\n

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