{"id":44133,"date":"2013-01-26T08:19:07","date_gmt":"2013-01-26T12:19:07","guid":{"rendered":"https:\/\/bobvarela.com\/?p=44133"},"modified":"2013-01-26T08:20:08","modified_gmt":"2013-01-26T12:20:08","slug":"zoe-ona-marcel-ostertag-and-a-degree-fahrenheit-in-the-mercedes-benz-fashion-week-berlin-autumnwinter-2012","status":"publish","type":"post","link":"https:\/\/bobvarela.com\/?p=44133","title":{"rendered":"ZOE ONA, Marcel Ostertag and A DEGREE FAHRENHEIT in the Mercedes-Benz Fashion Week Berlin Autumn\/Winter 2012"},"content":{"rendered":"

ZOE ONA<\/span><\/p>\n

\"BERLIN,<\/a>\"BERLIN,<\/a>\"BERLIN,<\/a>\"BERLIN,<\/a>\"BERLIN,<\/a><\/p>\n

The ZOE ONA brand, which was founded only two years ago, is currently in the process of carving out its own niche in the market with its ladies\u2019 urban outerwear collections with \u201coriginal luxury\u201d. This young company supported by over 70 renowned retailers in Germany and Austria is already recording profits. The concept consisting of \u201crefined simplicity\u201d, first-class materials and high-quality traditional manufacture in Europe is finding new fans every day. \u201cTextilwirtschaft\u201c declared ZOE ONA as \u201cLabel to Watch\u201d for 2013. Andrada Ona’s view of fashion has developed from a life lived between very different cultures and roles. She was born in Romania but has been living for many years in Cologne, where she worked as a doctor until the founding of her label. Ona is the mother of two children. She named her brand after her daughter Zoe. <\/span><\/p>\n

.<\/span><\/p>\n

Marcel Ostertag<\/span><\/p>\n

\"BERLIN,<\/a>\"BERLIN,<\/a>\"BERLIN,<\/a>\"BERLIN,<\/a>\"BERLIN,<\/a><\/span><\/p>\n

Marcel Ostertag is a designer and a brand. In his studio, surrounded by the pulsating streets of the G\u00e4rtnerplatz quarter, he creates his collections which are set between tradition and modernity. During his studies at the renowned Central St. Martins College in London, Marcel Ostertag could extend his feeling and know-how for fashion and is constantly developing thanks to numerous international shows and collaborations. Catwalk shows in Shanghai, Beijing, London and Vienna are in the meantime routine, as is the seasonal show in the course of the Berlin fashion week.
\nHe draws his inspiration from nature, encounters with interesting people, travels and foreign countries \u2013 but never forgets his roots. He has worked on projects with Burberry, Paul Smith and Dunhill, furthermore great brands such as Miele and Volkswagen are amongst his customers. He finally devoted himself to the glamour of fashion with the founding of his own label Marcel Ostertag in 2006. His fashion is exclusively produced in Germany, as his credo is \u2018quality needs control\u2019. That is what his style demands and you can feel it in every fantastic piece by Marcel Ostertag.<\/span><\/p>\n

.<\/p>\n

A DEGREE FAHRENHEIT<\/span><\/p>\n

\"A<\/a>\"A<\/a>\"A<\/a>\"A<\/a>\"A<\/a><\/p>\n

If one were to condense the philosophy of \u201cA DEGREE FAHRENHEIT\u201d into a simple formula, it would be this: enriching the uniqueness of the individual. Yu Amatsu spent several years in New York working as a pattern maker for Marc Jacobs and Jen Kao, and during this time he developed a keen sense for sophisticated decoration and sensual textures. His latest collection was dedicated to the number 1292. 1292 degrees Fahrenheit is the point at which glass begins to melt, and Yu Amatsu took this moment of transition from sharp material to a fluid state as his inspiration. Entirely in white, his designs catch the eye with their flowing, unusual silhouettes, which contrast with angular cut-outs and delicate mesh inlays. Yu Amatsu\u2019s designs claimed the grand prize in the Gen Art International Competition for two consecutive years, and the talented Japanese designer from Mercedes-Benz Fashion Week Tokyo is now displaying his latest collection at Mercedes-Benz Fashion Week Berlin.<\/span><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

ZOE ONA The ZOE ONA brand, which was founded only two years ago, is currently in the process of carving out its own niche in the market with its ladies\u2019 urban outerwear collections with \u201coriginal luxury\u201d. This young company supported…<\/p>\n

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