{"id":81119,"date":"2015-07-27T16:51:27","date_gmt":"2015-07-27T20:51:27","guid":{"rendered":"https:\/\/bobvarela.com\/?p=81119"},"modified":"2015-07-27T16:51:27","modified_gmt":"2015-07-27T20:51:27","slug":"piroshka-mercedes-benz-fashion-week-berlin-springsummer-2016","status":"publish","type":"post","link":"https:\/\/bobvarela.com\/?p=81119","title":{"rendered":"Piroshka &#8211; Mercedes-Benz Fashion Week Berlin Spring\/Summer 2016"},"content":{"rendered":"<p align=\"center\"><font size=\"3\"><a href=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2015\/07\/ss-2016_fashion-week-berlin_DE_piroshka_58080.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"A model poses at the Piroshka show during the Mercedes-Benz Fashion Week Berlin Spring\/Summer 2016 at Stage at me Collectors Room on July 9, 2015 in Berlin, Germany.\" style=\"border-left-width: 0px; border-right-width: 0px; background-image: none; border-bottom-width: 0px; padding-top: 0px; padding-left: 0px; display: inline; padding-right: 0px; border-top-width: 0px\" border=\"0\" alt=\"A model poses at the Piroshka show during the Mercedes-Benz Fashion Week Berlin Spring\/Summer 2016 at Stage at me Collectors Room on July 9, 2015 in Berlin, Germany.\" src=\"https:\/\/bobvarela.com\/wp-content\/uploads\/2015\/07\/ss-2016_fashion-week-berlin_DE_piroshka_58080_thumb.jpg\" width=\"288\" height=\"169\"\/><\/a><\/font>  <\/p>\n<p align=\"justify\"><font size=\"3\">Born in Berlin, Anna Heged\u00fcs spent her early childhood in Budapest. The designer owes her passion and talent for fashion to her family: her Hungarian grandmother worked as a tailor, her German grandmother taught fashion theory at the University of Art and Design Burg Giebichenstein, where Anna graduated, as well. In 2012 the designer founded PIROSHKA, a creative mix and remix of elements taken from both cultures: urban fashion and Hungarian folklore dress. Whilst all ideas and drawings for her collections are developed in Anna Heged\u00fcs&#8217; studio in central Berlin, the production takes place in Hungary, with materials supplied by traditional Hungarian weaving mills and blueprinters.<\/font>  <\/p>\n<p align=\"justify\"><font size=\"3\">According to her own words, she creates \u201cfolklore fashion for urban Red Riding Hoods, for modern, cosmopolitan women with a sense of tradition.\u201d Why Little Red Riding Hood? Well, Anna Heged\u00fcs named her label after the title and protagonist of the fairy tale: In Hungary Red Riding Hood is called Piroshka. And that is also the name of Heged\u00fcs&#8217; Hungarian grandmother, with whom she spent her childhood. \u201cTo me, PIROSHKA is the alter ego of a traditional eastern European girl who moved to the city and tries to combine the two worlds\u201d, says the designer. And indeed it was this particular fairy tale&#8217;s aesthetics that inspired Heged\u00fcs to create her first collection in 2012 \u2013 which promptly made it to the finale of the popular Hungarian fashion design contest \u201cGombold Ujra!\u201d and allowed her to present her designs in a great fashion show at Central European Fashion Days in Budapest. PIROSHKA \u2013 the stuff that fairy tales are made of. <\/font> <\/p>\nngg_shortcode_0_placeholder\n<p>Photos courtesy of mercedez fashion week<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Born in Berlin, Anna Heged\u00fcs spent her early childhood in Budapest. The designer owes her passion and talent for fashion to her family: her Hungarian grandmother worked as a tailor, her German grandmother taught fashion theory at the University of&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/bobvarela.com\/?p=81119\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[484,265,4],"tags":[],"class_list":["post-81119","post","type-post","status-publish","format-standard","hentry","category-berlin","category-mercedes-benz-fashion-week","category-moda"],"_links":{"self":[{"href":"https:\/\/bobvarela.com\/index.php?rest_route=\/wp\/v2\/posts\/81119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bobvarela.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bobvarela.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bobvarela.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bobvarela.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=81119"}],"version-history":[{"count":1,"href":"https:\/\/bobvarela.com\/index.php?rest_route=\/wp\/v2\/posts\/81119\/revisions"}],"predecessor-version":[{"id":81120,"href":"https:\/\/bobvarela.com\/index.php?rest_route=\/wp\/v2\/posts\/81119\/revisions\/81120"}],"wp:attachment":[{"href":"https:\/\/bobvarela.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=81119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bobvarela.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=81119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bobvarela.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=81119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}