Category: MERCEDES-BENZ FASHION WEEK

The Laurèl woman embodies the new femininity – this is the philosophy of Elisabeth Schwaiger: strong yet feminine, cool yet sensual, tough yet empathetic, ambitious yet gentle. One does not exclude the other. This is why her collections are always…

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Rebekka Ruétz was born in 1984 in Tirol, Austria where she lives and works. Since her early childhood she dreamed of a career as a designer and finished her studies as Best-Graduate at AMD Akademie Mode & Design, Munich in…

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Born and raised in Cologne, Germany, Louise Friedlaender pursued her childhood dream of becoming a fashion designer, when moving to Berlin in 2009 to study at ESMOD College of Arts for fashion. During her studies she successfully finished an internship…

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“Fashion is more than beautiful clothing. Fashion inspires one’s personality and leaves an imprint on one’s personal environment. Fashion is, if anything, about motivation and passion.” This is the philosophy that inspires Eva Lutz to create the significant, unique MINX…

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A label with heart and mind „inspired by the world“ and completely „made in Germany” – cross-generational and at the cutting edge. “I tell stories with my collections, which are emotionally touching me. My creations are made for modern women,…

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The Berlin based designer and her emponymous label MALAIKARAISS stand for sophisticated yet casual women´s wear  with a fun-feminine twist. With great attention to detail, Malaika and her passionate team create contemporary ready-to-wear fashion and accessories. Over the past two…

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Dorothee Schumacher is firmly convinced that the true strength of women lies in their femininity. This has been the message from her very first collection which was presented in 1989. Her exclusive feminine tops had little to do with the…

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