Born 1967 in Vienna, Ulli Ehrlich went to work for Daniel Hechter in Paris after graduation from high school and having completed qualifications at the fashion schools of Linz and Vienna (Schloss Hetzendorf). Before entering the family business, she completed a comprehensive professional training at Müller&Sohn in Munich. Following the strategic focus at the time of entering SPORTALM, she was appointed to the design of traditional costumes. Being the creative director for more than 15 years now, she is not only in charge of the various collections but also of the overall marketing operations. With a clear vision and creative and entrepreneurial spirit, she managed to transform the former regional costumes producer SPORTALM to a global player in the fashion industry. Together with her father, Wilhelm Ehrlich, she directs the traditional Tyrolian company located in the famous region of Kitzbühel. In addition Ulli – mother of five – has the support of her husband, Roland Reinmüller, who is also engaged in the family business as head of men’s ski collection.
Photos Courtesy of Mercedes-Benz Fashion Week Berlin
