2ND FEBRUARY, 2012 Last night in London, David Beckham celebrated the global launch of David Beckham Bodywear for H&M with an in-store launch, followed by a cocktail party at a pop-up gentleman’s club created especially for the occasion. At the in-store event at H&M on Regent Street, David showed the new television commercial, met with fans and signed the collection. Later, celebrities such as Bianca Jagger, Emma Bunton and Jessica Ennis joined David to toast his bodywear range. This debut collection is the first in a long-term partnership between David Beckham and H&M, and is available from today in 1,800 H&M stores worldwide, as well as online.
“I am very proud to launch my Bodywear collection for H&M in London. It was amazing to see the product at the in-store launch after so many months of development and meet with fans. I loved the pop-up gentleman’s club, which felt both traditional and brand new. It’s the same mix I hope men will find in the Bodywear collection. It was an amazing evening to launch my new collection.” David Beckham.
“The debut of David Beckham Bodywear is a very special moment for us at H&M. It marks the beginning of a new kind of long-term partnership for H&M, one based on quality and excellent design to H&M prices. I am very excited to see how our customers will receive the David Beckham Bodywear collection.” Karl-Johan Persson, CEO of H&M.
At the cocktail party, guests were treated to a unique David Beckham for H&M experience, with decor, food and drink designed to reflect not only classic gentlemen’s clubs but also David’s British roots. Live music was provided by the James Pearson Trio, direct from the infamous Ronnie Scotts club, followed by a DJ set by ”Mani” from The Stone Roses and DJ the Queens of Noize.
The event marks the debut of David Beckham Bodywear for H&M, a new collection which focuses on fit, function comfort and design. Designed by David’s in-house team and sold exclusively at H&M in around 40 countries worldwide, this first collection presents the nine key products which will go on to form the core of the range. The collection will develop seasonally with new styles, new fabrics and new patterns.
“Lots of people have worked with H&M, so why not David Beckham? I think it’s a really good idea. It means that now everybody can have a bit of him.” Suzy Menkes, International Herald Tribune.