MARC CAIN
The internationally successful fashion company Marc Cain was founded in 1973 by its Managing Director Helmut Schlotterer. The credo of Marc Cain sets the highest standards for design, quality, materials, the latest production techniques and correct fit. The innovative spirit and distinctiveness of Marc Cain’s product lines are based on the German production facility.
.
LALA BERLIN
lala Berlin is a German ready-to-wear label in the contemporary segment. The name “lala“ stands for the nickname of company founder and designer Leyla Piedayesh. “Berlin“ embodies zeitgeist and lifestyle of the German capital. lala Berlin is a young, dynamic, urban brand, that focuses on high-end materials such as silk, cashmere, leather, jersey and wool. Sometimes bohemian, sometimes bourgeois or avantgarde, lala Berlin sets its own rules. Instead of being guided by trends, the brand’s inspiration derives from the uncomplicated and eclectic lifestyle of women between 18 and 49 years. The distinctive prints like the lala skull or PLO-pattern are the brand’s trademark and guarantee ultimate recognition. Founded in 2005 in Berlin, designer and entrepreneuse, Lelya Piedayesh, consequently led her brand through the past 7 years to a worldwide successful fashion label. Twice a year lala Berlin presents itself in the context of Mercedes-Benz Fashion Week Berlin and Paris Fashion Week. The collection is sold in over 150 leading premium fashion boutiques. Furthermore lala Berlin is sold via its own online shop – www.lalaberlin.com – as well as in two flagship-stores in Berlin and Copenhagen.
.
DAWID TOMASZEWSKI
Designer Dawid Tomaszewski founded his eponymous label in Berlin in 2009. His passion for art and architecture is the source of inspiration for his exceptional and vanguard designs. Dawid Tomaszewski is only using materials of highest quality. Because of the strict focus on excellence, every dress has the potential to become a favorite piece. With a unique mix of purism and extravagance, Dawid Tomaszewski is defining a “new couture” combining this with the glamour of the most dazzling eras. His provocative but always beautiful designs give women the opportunity to express their desire for luxury.
.
information and photos thanks to Mercedes-Benz Fashion Week Berlin