CAMILLA NORRBACK presented by Mercedes-Benz
The Swedish fashion brand camilla norrback was founded in 1999 by Finland-Swede designer Camilla Norrback. The company’s mission is to create strong collections that attract both those devoted to style and fashion, as well as the environmentally conscious and modern consumers. Inspiration for the collections comes from film, art, music and social currents. Camilla Norrback is an accessible brand that unites retro-romantic style and modern shape with materials and techniques of the future to create a versatile, long-lasting garment. The signature marks are luxurious and organic materials with high quality and sensual design with nostalgic elements.
Fotos courtesy of MERCEDES-BENZ FASHION WEEK
DIANA ORVING presented by Mercedes-Benz
DIANA ORVING is a Swedish based fashion brand and has been a women’s wear label since the year of 2000. DIANA ORVING has a distinctive design, which is characterized by layers, volume and draped fabrics. Working with textiles and colours with different structures, lustre and transparency creates the unique silhouettes in the garments. The garments are often made with possible different ways of wearing it, and each style change shapes depending on the carrier. Art, dance and movements inspire the DIANA ORVING collections. The garments are creatively made to experiment and explore the power and meaning of clothing and fashion.
Fotos courtesy of MERCEDES-BENZ FASHION WEEK
IDA SJÖSTEDT presented by Mercedes-Benz
Ida Sjöstedt launched her first collection in 2001. Tasteful kitsch or tongue-in-cheek elegance are two ways of describing Ida Sjöstedts design philosophy. Her aim is to create beautiful, sexy clothes for women who don’t take dressing up too seriously –and who see fashion as something fun rather than as a must. Ida Sjöstedt’s winter collection is inspired by the style of old starlets from the silver screen, ice princesses and magical winter fairies.It’s a girl’s world that is all about superficial beauty, vanity and glamour. The clothes are designed with a more is more approach and materials include pastel colored fake fur, sequins, roses, different types of crystals, prints and laces.
Fotos courtesy of MERCEDES-BENZ FASHION WEEK
