Guido Maria Kretschmer started his career in fashion design at the age of 9, when he received his first sewing machine.
From an early age, Kretschmer knew that his passion for design and fabrics would determine his future life. In 1989, Kretschmer founded his company and fashion label GUIDO MARIA KRETSCHMER with headquarters in Münster (Germany) and Palma de Mallorca (Spain). In 2004, Kretschmer fulfilled his lifelong dream of having his own Haute Couture line GUIDO MARIA KRETSCHMER Couture.
Within a short amount of time, Kretschmer became one of the most successful designers in Germany with the press starting to call him “the German Valentino”. His work as a fashion designer is unique, exciting and confidently stylish. His versatility is reflected in both of his lines: For his Premium Collection, he designs high quality cocktail dresses and glamorous evening gowns. The GUIDO MARIA KRETSCHMER Collection mainly focuses on Ready-to-Wear looks and business wear. Stars as Charlize Theron, Alexandra Maria Lara, Christine Neubauer, Barbara Schöneberger and top model Karolina Kurkova trust his fashion expertise and love wearing his couture on the red carpet.
In 2013, Kretschmer published his first book “Anziehungskraft: Stil kennt keine Größe”, which quickly became a bestseller and turned him into a successful author. At the end of 2014, his second book “Eine Bluse macht noch keinen Sommer: Geschichten aus dem Kleiderschrank” was published. Both books stayed on the bestseller list for weeks.
In January 2012, his infamous styling documentary “Shopping Queen“ and “Promi Shopping Queen“ started airing on the German TV channel VOX, where he serves as a competent and likeable styling judge. Thanks to Kretschmer and his honest and witty opinions, “Shopping Queen” grew to be a cult programme on German TV and is one of the most watched programmes of this genre.
Further, he was a judge on “Das perfekte Model” on VOX as well as “Das Supertalent”, the German version of “Britain’s Got Talent”, and host of the RTL show “Hotter Than My Daughter”. His newest show “Deutschlands schönste Frau” started airing in February 2015 on RTL.
For his achievements, Kretschmer was awarded with the “Goldene Kamera”, the “Deutscher Fernsehpreis”, the “Goldene Henne” as well as the Austrian TV award “Romy” for the second time in 2015.
Photos courtesy of mercedez fashion week