ODEUR was founded in Stockholm in 2006 as a brand experiment, using a specific white, light and clean scent instead of a visual logotype to label the graphic and dramatic, yet playful garments. The first collection included a few t-shirt styles that where distributed amongst a few initial clients in Sweden and Japan.
ODEUR’s designers are Petter Hollström and Gorjan Lauseger. The brand is available worldwide selling jeans, outerwear, accessories and fashion clothing.
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Photos Courtesy of Mercedes-Benz Fashion Week Berlin