ODEUR at Mercedes-Benz Fashion Week Berlin Fall /Winter 2016

ODEUR was founded in Stockholm in 2006 as a brand experiment, using a specific white, light and clean scent instead of a visual logotype to label the graphic and dramatic, yet playful garments. The first collection included a few t-shirt styles that where distributed amongst a few initial clients in Sweden and Japan.

ODEUR’s designers are Petter Hollström and Gorjan Lauseger. The brand is available worldwide selling jeans, outerwear, accessories and fashion clothing.

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BERLIN, GERMANY - JANUARY 19: A model walks the runway at the Odeur show during the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2016 at Brandenburg Gate on January 19, 2016 in Berlin, Germany. (Photo by Frazer Harrison/Getty Images for Mercedes-Benz)

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BERLIN, GERMANY - JANUARY 19: A model walks the runway at the Odeur show during the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2016 at Brandenburg Gate on January 19, 2016 in Berlin, Germany. (Photo by Frazer Harrison/Getty Images for Mercedes-Benz)

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Photos Courtesy of Mercedes-Benz Fashion Week Berlin