XAVI REYES is a fashion label based in Madrid, founded in 2013 by the eponymous designer. During his academic life he worked as a freelace fashion editor for magazines such as Neo2, Tenmag, V Spain, Vanidad or View of the Times.
Currently he’s also working as a creative consulter for Adolfo Dominguez.
Before creating his own label, he graduated from “Escuela de Arte No2, Madrid” and worked at many Spanish fashion houses, later on he continued his education at Central Saint Martins – University of the Arts, London. In 2014, he collaborated with H&M, and performed his first fashion show at the MMOD festival in Murcia.
In February 2015, he debuted at Mercedes-Benz Fashion Week Madrid, and in May he was finalist at the famous contest “Who’s on Next” by Vogue Spain, where he was considered as one of the three best Spanish designers in 2015.
In September 2015, he made his second show at Mercedes-Benz Fashion Week Madrid presenting his Spring/Summer 2016 collection. He was the winner of Mercedes-Benz Fashion Talent Award given to the best collection of the contest due to “His ability to introduce autobiographical elements on his garments, the great evolution respect to previous works and his great demonstrated potential.” This award offers the opportunity to show the designer’s work at another Mercedes-Benz Fashion platform around the world. Due to this possibility Xavi will present his collection at Mercedes-Benz Fashion Week Berlin in January 2016.
Xavi’s unquestionable modern approach to design is deeply rooted in creating new silhouettes largely inspired by youth, unisex world, future, sadness and street culture.
Photos Courtesy of Mercedes-Benz Fashion Week Berlin