Bob Varela News

Founded in 2013 by the eponymous designer, MARINA HOERMANSEDER is a Berlin-based womenswear label. The young French-Austrian designer?s work represents a bold individualism, combining the finest artisanal sophistication with eccentric yet elegant designs. Upon completing her MA in International Business Administration, the Viennese fashion designer furthered her studies at Berlin?s ESMOD Fashion School and completed further vocational training at London?s Central St. Martins College. After a successful internship at Alexander McQueen and having shown at various international fashion weeks, including the Salon de Cuir in Paris, the Berlin-Dubai Fashion Festival by Goethe Institute, London Graduate Fashion Week, as well as Portugal Fashion Week, in 2014 she debuted her first collection at the Mercedes-Benz Fashion Week in Berlin and the Fashion Scout in London.

DESIGN AND FETISH

MARINA HOERMANSEDER’s collection unites progressive cuts with fetish elements, experimenting with sharp contrasts and playing with the beauty of the unconventional. Precisely fitted leather corsets and intricate closures are combined with delicately flowing fabrics, revealing the individual signature of the designer. With slender silhouettes and subtle details such as leather straps, buckles, gatherings and rivets, Hoermanseder creates an interplay between the avant- garde and ready to wear with her own particular extravagant aesthetic. MARINA HOERMANSEDER’s collection unites progressive cuts with fetish elements, experimenting with sharp contrasts and playing with the beauty of the unconventional. Precisely fitted leather corsets and intricate closures are combined with delicately flowing fabrics, revealing the individual signature of the designer. With slender silhouettes and subtle details such as leather straps, buckles, gatherings and rivets, Hoermanseder creates an interplay between the avant- garde and ready to wear with her own particular extravagant aesthetic.

PASSION AND CRAFTSMANSHIP

For her celebrated designs made of vegetable-tanned, hand-lacquered leather, Marina Hoermanseder draws her inspiration from sources such as 17th century orthopedic corsets, breaking with convention through her aestheticization of the ugly, in turn evoking a distinct allure. All of the pieces in the collection bring together the highest level of craftsmanship with elegance and eccentricity, exhibiting a passion for detail down to the smallest of elements.

Photos Courtesy of Mercedes-Benz Fashion Week Berlin

XAVI REYES is a fashion label based in Madrid, founded in 2013 by the eponymous designer. During his academic life he worked as a freelace fashion editor for magazines such as Neo2, Tenmag, V Spain, Vanidad or View of the Times.

Currently he’s also working as a creative consulter for Adolfo Dominguez.

Before creating his own label, he graduated from “Escuela de Arte No2, Madrid” and worked at many Spanish fashion houses, later on he continued his education at Central Saint Martins – University of the Arts, London. In 2014, he collaborated with H&M, and performed his first fashion show at the MMOD festival in Murcia.

In February 2015, he debuted at Mercedes-Benz Fashion Week Madrid, and in May he was finalist at the famous contest “Who’s on Next” by Vogue Spain, where he was considered as one of the three best Spanish designers in 2015.

In September 2015, he made his second show at Mercedes-Benz Fashion Week Madrid presenting his Spring/Summer 2016 collection. He was the winner of Mercedes-Benz Fashion Talent Award given to the best collection of the contest due to “His ability to introduce autobiographical elements on his garments, the great evolution respect to previous works and his great demonstrated potential.” This award offers the opportunity to show the designer’s work at another Mercedes-Benz Fashion platform around the world. Due to this possibility Xavi will present his collection at Mercedes-Benz Fashion Week Berlin in January 2016.

Xavi’s unquestionable modern approach to design is deeply rooted in creating new silhouettes largely inspired by youth, unisex world, future, sadness and street culture.

Photos Courtesy of Mercedes-Benz Fashion Week Berlin

The Laurèl woman embodies the new femininity – this is the philosophy of Elisabeth Schwaiger: strong yet feminine, cool yet sensual, tough yet empathetic, ambitious yet gentle. One does not exclude the other. This is why her collections are always luxurious, feminine and rich in contrasts. Together with her design team and an assured sense of what lies ahead, Elisabeth Schwaiger creates unique trend collections twice a year, translating fashion extremes into wearable garments and also featuring modern classics. Elisabeth Schwaiger has created a success story with Laurèl and shows her 20^th anniversary collection for the brand on January 20, 2016, at Mercedes-Benz Fashion Week Berlin.

Photos Courtesy of Mercedes-Benz Fashion Week Berlin