Designer Ulrich Schulte found his love for fashion early in his life and spent his pre-study time in London to gain experiences in tailoring. Later, he studied fashion design at the FH Hannover. Since 2008, Ulrich Schulte works as Head Designer for RIANI and describes his work there as his big love. The designer identifies the label’s style as eclectic – “The RIANI woman’s life is too versatile for her to be happy with only one style.”
Photos Courtesy of Mercedes-Benz Fashion Week Berlin
DAWID TOMASZEWSKI is a contemporary German luxury brand which acquired Europe-wide recognition with high-end quality and innovative design. The selection of high quality materials and craftsmanship combined with boundless attention to detail, makes the brand a luxury Ready-to-Wear label with couture appeal.
Avant-garde design, extraordinary cuts and uncompromising fit are only some of the attributes that epitomize the brand. The label was founded in 2009 and is now with his high fashion claims a fix member of the fashion scene.
Photos Courtesy of Mercedes-Benz Fashion Week Berlin
Marcel Ostertag is a designer and a brand. In his studio, surrounded by the pulsating streets of the Gärtnerplatz quarter, he creates his collections which are set between tradition and modernity. During his studies at the renowned Central St. Martins College in London, Marcel Ostertag could extend his feeling and know-how for fashion and is constantly developing thanks to numerous international shows and collaborations. Catwalk shows in Shanghai, Beijing, London and Vienna are in the meantime routine, as is the seasonal show in the course of Berlin fashion week. He draws his inspiration from nature, encounters with interesting people, travels and foreign countries – but never forgets his roots. He has worked on projects with Burberry, Paul Smith and Dunhill, furthermore great brands such as Miele and Volkswagen are amongst his customers. He finally devoted himself to the glamour of fashion with the founding of his own label Marcel Ostertag in 2006. His fashion is exclusively produced in Germany, as his credo is ‘quality needs control’. That is what his style demands and you can feel it in every fantastic piece by Marcel Ostertag.
Photos Courtesy of Mercedes-Benz Fashion Week Berlin
The internationally successful fashion company MARC CAIN was founded in 1973 by Helmut Schlotterer, Chairman of the Managing Board. Today, MARC CAIN is a globally active premium brand for women‘s fashion with its own production facilities in Germany. The credo of MARC CAIN sets the highest standards for design, quality, materials, the latest production techniques and perfect fit.
Photos Courtesy of Mercedes-Benz Fashion Week Berlin
ODEUR was founded in Stockholm in 2006 as a brand experiment, using a specific white, light and clean scent instead of a visual logotype to label the graphic and dramatic, yet playful garments. The first collection included a few t-shirt styles that where distributed amongst a few initial clients in Sweden and Japan.
ODEUR’s designers are Petter Hollström and Gorjan Lauseger. The brand is available worldwide selling jeans, outerwear, accessories and fashion clothing.
Photos Courtesy of Mercedes-Benz Fashion Week Berlin
Born 1967 in Vienna, Ulli Ehrlich went to work for Daniel Hechter in Paris after graduation from high school and having completed qualifications at the fashion schools of Linz and Vienna (Schloss Hetzendorf). Before entering the family business, she completed a comprehensive professional training at Müller&Sohn in Munich. Following the strategic focus at the time of entering SPORTALM, she was appointed to the design of traditional costumes. Being the creative director for more than 15 years now, she is not only in charge of the various collections but also of the overall marketing operations. With a clear vision and creative and entrepreneurial spirit, she managed to transform the former regional costumes producer SPORTALM to a global player in the fashion industry. Together with her father, Wilhelm Ehrlich, she directs the traditional Tyrolian company located in the famous region of Kitzbühel. In addition Ulli – mother of five – has the support of her husband, Roland Reinmüller, who is also engaged in the family business as head of men’s ski collection.
Photos Courtesy of Mercedes-Benz Fashion Week Berlin
