The two young women Sedina Halilovic and Jelena Hofmann have shared a deep friendship for over 12 years. In spring 2010, holyGhost was born out of their love for fashion. Sedina, the creative spirit (born 1982 in Munich) has studied Fashion Management at AMD in Munich and is responsible for the design. Jelena, the managing spirit (born 1983 in Belgrade/ Serbia) has graduated with a degree in economics from State University in Munich. She is the Head of Sales and Marketing.
BERLIN, GERMANY - JULY 10: A model walks the runway at the Holy Ghost show during the Mercedes-Benz Fashion Week Spring/Summer 2015 at Supermarket Concept Space At Bikini Berlin on July 10, 2014 in Berlin, Germany. (Photo by Adam Berry/Getty Images for IMG)
Photos Courtesy of MERCEDES-BENZ FASHION WEEK BERLIN
Dimitrios Panagiotopoulos designs miraculously feminine collections for women who want to stand out from the crowd and are looking for exclusive fashion. ‘I design for women who embody taste, charisma and self-confidence and who also want to radiate this to the outside world’, states the designer himself. Accessories such as bags and jewellery complete his portfolio.
A model walks the runway at the Dimitri show during the Mercedes-Benz Fashion Week Spring/Summer 2015 at Erika Hess Eisstadion on July 10, 2014 in Berlin, Germany.
A model walks the runway at the Dimitri show during the Mercedes-Benz Fashion Week Spring/Summer 2015 at Erika Hess Eisstadion on July 10, 2014 in Berlin, Germany.
Photos Courtesy of MERCEDES-BENZ FASHION WEEK BERLIN
From the combination of the craftsmanship loving French Odély Teboul and construction affine German Annelie Augustin sprung the label AUGUSTIN TEBOUL in 2010. A label on the edge between ready-to-wear and haute couture. As if the subversive claim „paint it black“ was stitched into the sophisticated designs, the re-discovery of femininity finds a post-romantic echo in the luxurious, clear-black clothes. Inspired by surrealism the duo leaves space for chance in the process of creation, while insisting on flawless workmanship and uncovers the innumerable variations and shadows of the colour black through their unique textile designs.
The Designers behind AUGUSTIN TEBOUL graduated in 2006 with honours at ESMOD Paris. Subsequently Annelie worked for Yohji Yamamoto for Adidas and Odély for Jean Paul Gaultier. In 2010 they decided to build the label AUGUSTIN TEBOUL. The label has been awarded five times for their work. Latest with the Dorchester Collection fashion prize in Paris. Recently they have been nominated for the International Woolmark Prize 2014/15 (Europe).
BERLIN, GERMANY - JULY 10: A model walks the runway at the Augustin Teboul show during the Mercedes-Benz Fashion Week Spring/Summer 2015 at Galerie Judin on July 10, 2014 in Berlin, Germany. (Photo by Christian Marquardt/Getty Images for IMG)
BERLIN, GERMANY - JULY 10: A model walks the runway at the Augustin Teboul show during the Mercedes-Benz Fashion Week Spring/Summer 2015 at Galerie Judin on July 10, 2014 in Berlin, Germany. (Photo by Christian Marquardt/Getty Images for IMG)
Photos Courtesy of MERCEDES-BENZ FASHION WEEK BERLIN
“Fashion is more than beautiful clothing. Fashion inspires one’s personality and leaves an imprint on one’s personal environment. Fashion is, if anything, about motivation and passion.” This is the philosophy that inspires Eva Lutz to create the significant, unique MINX styling. Clear lines, elaborate fits and innovative materials – pure and in manifold variations – mark the fashion statement of the designer’s collections. Eva Lutz uses sophisticated combinations of materials and high quality garments to create an individual fit for self-confident and modern women. MINX is uncomplicated, comfortable and of playful elegance. Discreet details leave an individual touch. Employed, successful and at the same time a family person – this represents the modern woman. MINX is the fashion label that addresses this self-confident women of today.
A model walks the runway at the Minx by Eva Lutz show during the Mercedes-Benz Fashion Week Spring/Summer 2015 at Erika Hess Eisstadion on July 9, 2014 in Berlin, Germany.
A model walks the runway at the Minx by Eva Lutz show during the Mercedes-Benz Fashion Week Spring/Summer 2015 at Erika Hess Eisstadion on July 9, 2014 in Berlin, Germany.
Photos Courtesy of MERCEDES-BENZ FASHION WEEK BERLIN
Marcel Ostertag is a designer and a brand. In his studio, surrounded by the pulsating streets of the Gärtnerplatz quarter, he creates his collections which are set between tradition and modernity. During his studies at the renowned Central St. Martins College in London, Marcel Ostertag could extend his feeling and know-how for fashion and is constantly developing thanks to numerous international shows and collaborations. Catwalk shows in Shanghai, Beijing, London and Vienna are in the meantime routine, as is the seasonal show in the course of Berlin fashion week. He draws his inspiration from nature, encounters with interesting people, travels and foreign countries – but never forgets his roots. He has worked on projects with Burberry, Paul Smith and Dunhill, furthermore great brands such as Miele and Volkswagen are amongst his customers. He finally devoted himself to the glamour of fashion with the founding of his own label Marcel Ostertag in 2006. His fashion is exclusively produced in Germany, as his credo is ‘quality needs control’. That is what his style demands and you can feel it in every fantastic piece by Marcel Ostertag.
BERLIN, GERMANY - JULY 09: A model walks the runway at the Marcel Ostertag show during the Mercedes-Benz Fashion Week Spring/Summer 2015 at Erika Hess Eisstadion on July 9, 2014 in Berlin, Germany. (Photo by Frazer Harrison/Getty Images for Marcel Ostertag)
BERLIN, GERMANY - JULY 09: A model walks the runway at the Marcel Ostertag show during the Mercedes-Benz Fashion Week Spring/Summer 2015 at Erika Hess Eisstadion on July 9, 2014 in Berlin, Germany. (Photo by Frazer Harrison/Getty Images for Marcel Ostertag)
Photos Courtesy of MERCEDES-BENZ FASHION WEEK BERLIN
The international trade fair for exclusive sustainable design in fashion and accessories is opening its gates for the 10th time. A range of innovations will be presented at the GREENSHOWROOM to celebrate this anniversary. As in the previous seasons, this high fashion event will take place at Hotel Adlon Kempinski, this time in a new format and with a generous room layout. New avant-garde, as well as established labels will show fashion, accessories, beauty and well-chosen lifestyle products which reconcile luxury and design with sustainability.
Designers who will be showing their collection Spring/Summer 2015 on July 9 at the GREENSHOWROOM during the salonshow, are: SomySo, Ben Weide, Deepmello, Edelziege, Gotsutsumo, Inti Ferreira, Silke Handley / Amalena, Lifegist, Lionel Morin, Skrabak, Xess+Baba, ROYAL BLUSH by Jana Keller / Johanna Riplinger und Lilika Eden.
BERLIN, GERMANY - JULY 09: A model walks the runway at the Green Showroom show during the Mercedes-Benz Fashion Week Spring/Summer 2015 at Palais am Festungsgraben on July 9, 2014 in Berlin, Germany. (Photo by Timur Emek/Getty Images)
Photos Courtesy of MERCEDES-BENZ FASHION WEEK BERLIN
