MERCEDES-BENZ FASHION WEEK, Moda

ISSEVER BAHRI at MERCEDES-BENZ FASHION WEEK BERLIN THE AUTUMN/WINTER 2012 COLLECTIONS

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ISSEVER BAHRI is a Berlin-based label, founded by Derya Issever and Cimen Bachri in March 2010. Both are graduates of the Fashion Design course at the University of Applied Sciences, HTW Berlin.


During and after their studies Derya Issever and Cimen Bachri worked for various labels in London and Berlin, including Alexander McQueen, Six & Seven Eights for Fashion Fringe, Harriet’s Muse, Michael Michalsky, Boss, SAI SO and Macqua.

FW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCA
In July 2010 ISSEVER BAHRI’ s debut collection for S/S 2011 was launched during the Berlin fashion fair PREMIUM where the label was awarded the annual initiated PREMIUM “Young Designers Award”. With their third collection they won the second prize of the “ Start Your Fashion Business” Award in July 2011.

FW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCA
ISSEVER BAHRI stands for innovative fashion. The conceptual and experimental approach to their collections is combined with wearability, longevity and a high standard of quality in materials, workmanship and fit. Thereby it is important for Derya Issever and Cimen Bachri to look at traditions found in their root countries, Greece and Turkey. For ISSEVER BAHRI the work approach is to combine traditions with modern style and techniques to generate a new standard. They translate classical approaches in handcrafted techniques, materials and pattern cutting according to each collection concept. This is then fused into a modern context of uncompromising aesthetics.

FW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCA
To combine tradition and true craftsmanship with modern design, together with the constant examination of their own origins, that is the aspiration of ISSEVER BAHRI

FW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCAFW12 ISSEVER BAHRI BERLIN 01/21/2012 ©LECCA

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MERCEDES-BENZ FASHION WEEK, Moda

Odeur at MERCEDES-BENZ FASHION WEEK BERLIN THE AUTUMN/WINTER 2012 COLLECTIONS

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In 2006 Odeur was launched in Stockholm. Instead of using a visual logo a specific white, light &clean scent was used as a brand experiment to label the graphic, dynamic yet playful garments.

ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012

The first collection included a few t-shirt styles that were distributed amongst a few initial clients in Sweden and Japan.

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Today Odeur is designed by Petter Hollström and Gorjan Lauseger and has spread to 17 countries, selling jeans, outerwear, accessories and fashion clothing.

ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012ODEUR FW2012 BERLIN 01/21/2012

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MERCEDES-BENZ FASHION WEEK, Moda

MINX BY EVA LUTZ at MERCEDES-BENZ FASHION WEEK BERLIN THE AUTUMN/WINTER 2012 COLLECTIONS

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“Fashion is more than beautiful clothing. Fashion inspires one’s own personality and leaves an imprint on one’s personal environment. Fashion is, if anything, about motivation and passion.” This is the philosophy that inspires Eva Lutz to create the unique styling significant for Minx.

FW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCA

Clear lines, elaborate fits and innovative materials – pure and in manifold variations – mark the fashion statement of the designer’s collections. Eva Lutz uses sophisticated combinations of materials and high quality garments to create an individual fit for self-confident and modern women.

FW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCA

Minx is uncomplicated, comfortable and of playful elegance. Discreet details leave an individual touch. Employed, successful and at the same time a family person – this represents the modern woman. Minx is the fashion label that addresses these self-confident women of today.

FW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCAFW12 MINK BY EVA LUTZ BERLIN 01/21/2012 ©LECCA

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MERCEDES-BENZ FASHION WEEK, Moda

Dietrich Emter at MERCEDES-BENZ FASHION WEEK BERLIN THE AUTUMN/WINTER 2012 COLLECTIONS

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After his education at the Lette-Verein Berlin, Dietrich Emter completed an Internship at Chloé, assisted the team of Nicolas Ghesquière at Balenciaga, and worked as a Junior Designer for Isabel Marant.

FW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCAFW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCAFW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCAFW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCAFW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCA

In March 2011, he launched his own label DIETRICH EMTER, and showcased his first collection to international buyers during the showroom season in Paris.

FW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCAFW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCAFW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCAFW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCAFW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCA

As an absolute purist, Dietrich Emter produces a casual but ultimate, luxurious ready-to-wear line between inherent sensuality and delicate playfulness.

FW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCAFW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCAFW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCAFW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCAFW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCA

Taking inspiration from the arts, his design signature is defined by an equal relationship between playful purism and functional integrity. The use of exquisite and sensual fabrics, combined with a high level of craftsmanship results in desirable and luxurious garments.

FW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCAFW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCAFW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCAFW12 DIETRICH EMTER BERLIN 01/21/2012 ©LECCA

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MERCEDES-BENZ FASHION WEEK, Moda

Marcel Ostertag at MERCEDES-BENZ FASHION WEEK BERLIN THE AUTUMN/WINTER 2012 COLLECTIONS

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Born in Berchtesgaden, Marcel Ostertag returned to Munich after his graduation from the University of Arts / Central St Martins College London. Whilst studying in London, Marcel worked on numerous ventures, including projects with Paul Smith, Dunhill and Burberry.

MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012
The look is designed to impress not to understate. The clean combination of color, fabric and interesting patterns present a unique style that is fabulous. One really important statement of the designer’s image is easy and clear. It´s made in Germany. Marcel Ostertag does not only stand for innovative design but also for a concept where quality and comfort have the highest priority. Without losing his humanity and honesty, Marcel’s most important principles are discipline and modernity, which lead him to success.

MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012MARCEL OSTERTAG FW2012 BERLIN 01/21/2012

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