The focus will be on dresses for the Autumn/Winter 2011 collection.
The brand’s motto is 24/7 – glamour for fashion-conscious women. On display is a lavish, ready-to-wear collection for business, afternoon strolls or exquisite dinners.
This season too, the designers will present a selection of haute couture robes for the perfect gala evening.
Fotos courtesy of MERCEDES-BENZ FASHION WEEK
Since its debut in 1993, ALLUDE has stood for authentic and luxurious cashmere knitwear.The collections are inspired by art, technology and the natural world.Seasonal designs marry form and function and place the unexpected alongside familiar staples, in a modern wardrobe. ALLUDE is known in Europe as the ulimate cashmere and colors resource . ALLUDEs International succes brought Andrea Karg in 2009 to show cashmere on the catwalk.
Fotos and article courtesy of MERCEDES-BENZ FASHION WEEK
In pursuit of elegance, refinement and sophistication, RENA LANGE aspires to create seasonal ranges of luxury ready-to-wear aimed at an international clientele which value quality and consistency through design.
The focus of design director Julian Neale is to provide a consistent and contemporary range of products whose message is inspired by the needs and lifestyle of the customers while communicating the principals of modern design through taste and excellence.
Fotos and article courtesy of MERCEDES-BENZ FASHION WEEK
PERRET SCHAAD ´s Autumn/Winter 2011 collection is a diary of an ambiguous winter.
Hard white softens a landscape of grey pastel stones.
The candid sky seems shy, although provoking layers of pigmented lights.
Pale green shines on satin, while discrete rose mixes in metallic threads. Petrol blues almost fall into deep greens.
PERRET SCHAAD is obsessed with questioning themselves about contrasts and originative coherence in their conception of colours, fabrics and pattern cutting.
They study technical surfaces in plastic lagoon and pretentious red tones, confronting the autumn to the natural and fine touch of wools and rich silks in a pastel palette.
The designers work the cutting and the draping to bring forms into sculpture and fluidity. They challenge volumes and lines, using simplicity with delicacy and insolence.
PERRET SCHAAD contemplates modesty with ambition. They require the finest quality, finding it in innovation as well as in tradition.
The aesthetic of PERRET SCHAAD’s Auntumn/Winter 2011 collection is uncomplicated, the cutting recherché, encouraging a sense of self-interpretation and sensibility to the wearer.
Fotos and article courtesy of MERCEDES-BENZ FASHION WEEK
`Frozen tales‘….a modern fairy tale for the ESCADA SPORT woman, travelling towards a glacial adventure. She is leaving the stressful city life behind, feeling alive in the nature and letting her senses travel. The Antarctic and its inhabitants inspire her, as well as the colours that ange from ice blue to bright red.
‘Celebration of earth‘ … native winter garments symbolize that the passing of time is inevitable. Therefore a touch of craft and fantasy is urgently needed. In this first delivery earthy colours with a popping red create easy but at the same time strong looks. The relaxed silhouettes and elaborate jacquards give depth and a handmade artisan feeling.
Fotos and article courtesy of MERCEDES-BENZ FASHION WEEK
In the beginning Lala Berlin was all about high-end knitwear. Meanwhile it is precisely the casual urban chic based on a wide range of materials and innovative cuts that define the label’s signature style. From a mere vision Leyla Piedayesh turned Lala Berlin into an up-and-coming Berlin-based fashion brand and then into an internationally acclaimed top brand.
In 2004, she presented her first collection at the Premium Fashion Trade Show. Her clear-cut knitwear designs with innovative details earned her a large following and set the tone for Lala Berlin’s casual feminine style. With her nomination for the New Generation Award at Mercedes-Benz Fashion Week 2007 the designer proved her ability to serve the whole spectrum – including high-end evening gowns and a full-fledged ready-to-wear collection. In 2009 Leyla Piedayesh launched the exclusive sub-label Atelier Lala Berlin, a separate premium collection entirely manufactured by hand.
The label cemented its cult status through bold experiments with unconventional accessoiries, expressive patterns and prints. Whatever carries the Lala Berlin label – all designs always bear Leyla Piedayesh’s signature and reflect her personal sense of colours, forms and silhouettes. General trends, though borne in mind, are assimilated to turn "zeitgeist" into timeless creations made from cashmere, silk, fine cotton or soft jersey.
Fotos and article courtesy of MERCEDES-BENZ FASHION WEEK
