HUGO at MERCEDES-BENZ FASHION WEEK BERLIN THE AUTUMN/WINTER 2011 COLLECTIONS

Avantgarde Fashion for Urban Creatives

The HUGO brand delivers an innovative look for men and women with a young, upbeat lifestyle. With their stylistically unique and innovative vibe, the collections target a progressive clientele that defines fashion as a matter of attitude.

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Initially introduced as a menswear line, HUGO was first launched in 1993 and complemented by a womenswear collection in 1998. The HUGO world is rounded out by shoes and accessories along with eyewear and fragrances that are produced under license.

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Eyan Allen is the creative force behind HUGO. In his capacity as Brand and Creative Director, he lends the brand its signature look.

As a global brand, HUGO is currently available in 41 countries around the world. A unique store concept plus seasonal advertising campaigns featuring international photographers and models enhance the brand image. Beyond this, glamorous shows and events in the fields of fashion, music and film enhance and emotionalize the collection statements. The HUGO Tracks playlist, which is published in the HUGO BOSS online magazine eMAG, presents monthly updates featuring the latest titles from top electronica artists.

Fotos courtesy of MERCEDES-BENZ FASHION WEEK

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Dawid Tomaszewski at MERCEDES-BENZ FASHION WEEK BERLIN THE AUTUMN/WINTER 2011 COLLECTIONS

Dawid Tomaszewski’s Autumn/Winter 2011 collection "Kaleidoscope" is an aesthetic experiment inspired by the renowned installations of Danish-Icelandic artist Olafur Eliasson and the x-ray photography of Nick Veasey who hails from Maidstone, England.

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Through his work which is often epic in scale, Eliasson employs space, time and light to convey the distorted nature of humanity’s inconsistency of perception. To him art is not merely an outlet for visual recreation but something which can sharpen the observer’s perception of nature and their own personal existence. English artist Nick Veasey explores the concept that what is perceived with the naked eye is simply a metaphor for the reality which lies beneath the surface. To explore this idea Veasey focuses on all too familiar objects using the concept of x-ray photography as his investigative scalpel.

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Although both artists differ with their approach and technique, they are both united through the unusual beauty of their work.

Looking through the Kaleidoscope of Tomaszewski we seem to be hypnotized of shapes, forms and patterns. Nuances at the backgrounds and textures make the dominant, multiple reflection effect.

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The cold of winter captivates and the darkness starts to glow.

Fotos courtesy of MERCEDES-BENZ FASHION WEEK

 

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LAURÈL at MERCEDES-BENZ FASHION WEEK BERLIN THE AUTUMN/WINTER 2011 COLLECTIONS

See · Feel · Love Laurèl.

With its new Autumn/Winter 2011 Collection, Laurèl is focusing on “Luxury Ease”. London as a melting pot for fashion, lifestyle and art was the inspiration for this year’s season.

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Clean Brit Chic meets modern purism, subtle glamour feminine coolness. Influences of the 60’s contrast with the casual look of the 70’s and leave room for an idiosyncratic combination of styles that highlight the wearer’s individuality.

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Laurèl combines elements from different eras and leaves room for eccentricity, at which it retains elegance and luxury as its defining features. Everything has a touch of the 60ies. Jersey with leather attracts attention and is yet uncomplicated. Matt and shiny contrasts combined with royal blue cause tension and give the whole look the desired appeal.

Fotos courtesy of MERCEDES-BENZ FASHION WEEK

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UNRATH & STRANO at MERCEDES-BENZ FASHION WEEK BERLIN THE AUTUMN/WINTER 2011 COLLECTIONS

The focus will be on dresses for the Autumn/Winter 2011 collection.

The brand’s motto is 24/7 – glamour for fashion-conscious women. On display is a lavish, ready-to-wear collection for business, afternoon strolls or exquisite dinners.

This season too, the designers will present a selection of haute couture robes for the perfect gala evening.

Fotos courtesy of MERCEDES-BENZ FASHION WEEK

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ALLUDE at MERCEDES-BENZ FASHION WEEK BERLIN THE AUTUMN/WINTER 2011 COLLECTIONS

Collection: Cashmere for the Gatsby goddess

Since its debut in 1993, ALLUDE has stood for authentic and luxurious cashmere knitwear.The collections are inspired by art, technology and the natural world.Seasonal designs marry form and function and place the unexpected alongside familiar staples, in a modern wardrobe. ALLUDE is known in Europe as the ulimate cashmere and colors resource . ALLUDEs International succes brought Andrea Karg in 2009 to show cashmere on the catwalk.

Fotos and article courtesy of MERCEDES-BENZ FASHION WEEK

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