Stephan Pelger, Anja Gockel and FRANZISKA MICHAEL in the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2012

Stephan Pelger

BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Adelina Ivan, Andra Clitan, Stephan Pelger Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Adelina Ivan, Andra Clitan, Stephan Pelger Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Adelina Ivan, Andra Clitan, Stephan Pelger Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  'Germany's next Topmodel' candidate Marie Nasemann walks down the runway at Adelina Ivan, Andra Clitan, Stephan Pelger Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz) *** Local Caption *** Marie NasemannBERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Adelina Ivan, Andra Clitan, Stephan Pelger Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)

"My source of inspiration is life itself. Everything inspires me, a person, an object, a sunny day or a bitterly cold night, absolutely everything.”

Stephan Pelger was born in Brasov, Romania, and studied at the Fashion Institute in Vienna, where his creative talent was discovered early. After finishing his studies, Stephan worked for the brands Missoni, Schella Kann and Di Vercallo Cashmere. In 2004 Stephan decided to return to Romania in order to start building up his own brand. Only one year later he introduced his first collection at the Romanian Fashion Week where he was praised and recognized by the critics. This was the beginning of a beautiful career. Now Stephan Pelger is a well-known high profile brand present on the national and international fashion market. His creations are designed for self-confident, modern, young women who set value on taste, style and elegance.

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Anja Gockel

BERLIN, GERMANY - JANUARY 16:  A model walks the runway at Anja Gockel Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 16, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 16:  A model walks the runway at Anja Gockel Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 16, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 16:  A model walks the runway at Anja Gockel Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 16, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images for Mercedes-Benz)A model walks the runway at Anja Gockel Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 16, 2013 in Berlin, Germany.A model walks the runway at Anja Gockel Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 16, 2013 in Berlin, Germany.

Anja Gockel is a designer with all her heart. Already as a child she was fascinated by art and painted every day. After studying at the world-famous fashion school Central St. Martins in London, she launched her label anja gockel – london in 1996. For love she returned back to her home town Mainz in 1996. Numerous press reports celebrate the label as creative and exceptional and cause international popularity. With her friendly enthusiasm Anja Gockel built a highly motivated creative team that has written a success story from the start. Anja Gockel knows about the female problem areas and the social pressure to the pursuit of the ideal. The collection is to prepare women for their daily lives and enhance their beauty. As a mother of four children, creative designer and businesswoman, it is important to her, to make designer fashion portable.
With ease and sophistication Anja Gockel succeeds in emphasizing the personality of her customers with masterful drapery, shapes and colors. Anja Gockel manages to establish femininity as a counterweight to the growing delusion of being skinny. She makes her models with conviction in sizes up from XS/34 to XXL/48. The collection of Anja Gockel is especially well known for her imaginative prints and high quality materials.

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FRANZISKA MICHAEL

Franziska Michael is a Berlin based Fashion designer. She graduated from Esmod Berlin International University of Art for Fashion in 2009 before setting up her label. In 2010 her graduate collection was awarded for the most creative collection by “Walk of Fashion Berlin”. Since then the young designer works and creates in her studio in Kreuzberg.
Franziska Michael is intrigued by opposites and combines contrasts in her collections, aiming to achieve the perfect balance in each design. Her psychedelic prints quickly became her signature look. In New York she presented her Spring/Summer collection for the first time.

BERLIN, GERMANY - JANUARY 16:  Designer Franziska Michael poses at the runway at Franziska Michael Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 16, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images for Mercedes-Benz) *** Local Caption *** Franziska MichaelBERLIN, GERMANY - JANUARY 16:  Models pose at Franziska Michael Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 16, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 16:  A model poses at Franziska Michael Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 16, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 16:  A model poses at Franziska Michael Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 16, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 16:  A model poses at Franziska Michael Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 16, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 16:  A model poses at Franziska Michael Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 16, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 16:  Models pose at Franziska Michael Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 16, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 16:  A model poses at Franziska Michael Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 16, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 16:  A model poses at Franziska Michael Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 16, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images for Mercedes-Benz)

information and photos thanks to Mercedes-Benz Fashion Week Berlin

KILIAN KERNER, ADELINA IVAN AND ANDRA CLITAN IN THE Mercedes-Benz Fashion Week Berlin Autumn/Winter 2012

KILIAN KERNER

BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Kilian Kerner Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Kilian Kerner Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Kilian Kerner Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Kilian Kerner Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)A model walks down the runway at Kilian Kerner Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.

Kilian Kerner (1979), was born and raised in Cologne. Before founding the label KILIAN KERNER in 2004 he studied drama in Cologne and Berlin between 2000 and 2003. Due to his success in the past Kilian Kerner was able to expand and develop his label. The premium line KILIAN KERNER as well as the diffusion line Kilian Kerner Senses are both available in fourteen countries worldwide, e.g. at Apropos in Köln/Düsseldorf, Tessabit in Italy, Fenwick and House of Fraser in UK and the KILIAN KERNER stores in Berlin and Hamburg. In the meantime there have been numerous celebrities supporting KILIAN KERNER: Actresses like Karoline Herfurth and Alina Levshin, famous models such as Eva Padberg and Karolína Kurková, actor Tom Schilling and musician Tim Bendzko – are fond of Kilian Kerner’s designs.

ADELINA IVAN

BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Adelina Ivan, Andra Clitan, Stephan Pelger Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Adelina Ivan, Andra Clitan, Stephan Pelger Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Adelina Ivan, Andra Clitan, Stephan Pelger Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Adelina Ivan, Andra Clitan, Stephan Pelger Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Adelina Ivan, Andra Clitan, Stephan Pelger Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)

Adelina Ivan is a Bucharest based women’s ready-to-wear limited edition clothing line, produced entirely in-house by hand. The focus behind the collections is on the black and white theme and undisclosed details, hand crafted techniques on futuristic shapes and fabrics. The label tells a story about revealing the small world within, hence the conceptual and harmonic collections and the devotion to keeping things simple and natural. Born in Bucharest, Adelina Ivan won the 2011 F&B award – designer of the year from fashionandbeauty.ro. With a BFA in design from the Art Institute of Bucharest, she launched her label in 2008. The label’s collections have been shown at Mercedes-Benz Fashion Week Berlin in July 2012 and also during the Berlin Fashion Show at Premium, Who’s Next Paris, The Train New York and Weareurope Tokio.

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ANDRA CLITAN

BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Adelina Ivan, Andra Clitan, Stephan Pelger Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Adelina Ivan, Andra Clitan, Stephan Pelger Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Adelina Ivan, Andra Clitan, Stephan Pelger Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Adelina Ivan, Andra Clitan, Stephan Pelger Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Adelina Ivan, Andra Clitan, Stephan Pelger Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)

Andra Clitan was born in Baia Mare, Romania in 1983. She grew up and studied in her hometown until 2002, when she decided to move to Cluj-Napoca to study at the University of Art and Design. She started her career by specializing in textiles, with a Major in Fashion Design and a Minor in Printing. Later on, she studied at L’Ecole Superieure des Artes Decoratifs de Strasbourg, France (2004) and in 2008 she was granted a scholarship at Central St. Martins College of Art and Design London. Reference points in her career were: Romanian Fashion Week Iasi (2006-2008), Summer Fashion Week by Fashion TV (2007), The Pasarela Festival (2009) by French Embassy Bucharest, Romanian Fashion Week (2010).

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information and photos thanks to Mercedes-Benz Fashion Week Berlin

PERRET SCHAAD, MARC STONE AND UBI SUNT IN THE Mercedes-Benz Fashion Week Berlin Autumn/Winter 2012

PERRET SCHAAD

                            BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Perret Schaad Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Marcedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks  the runway at Perret Schaad Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Marcedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Perret Schaad Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Marcedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Perret Schaad Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Marcedes-Benz)

Since 2009, the design duo PERRET SCHAAD shows its passion to create clear and original silhouettes using fine materials and traditional handcraft to meet a contemporary design vision. PERRET SCHAAD has developed collections enwrought with playful ambiguity. Its design aesthetic is both strict and poetic, its fabrics both innovative and precious, its colors, soft yet radical. The semi-sculptural silhouettes designed by the Berlin-based duo mix structure and fluidity. The result is a complex vision of beauty, freedom and independence. The PERRET SCHAAD look is discreet, feminine and definitively modern.

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MARC STONE

                        BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Marc Stone Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Marc Stone)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Marc Stone Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Marc Stone)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Marc Stone Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Marc Stone)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Marc Stone Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Marc Stone)

The story of Marc Stone started in Zurich in the multicultural district circle four. The city is in the middle of the well renowned fashion metropolis Paris and Milan. Today Marc Stone is an international design team based in Zurich, speaking the same language. Since 2011 the collection is presented in Paris, Milan, Berlin and New York.

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UBI SUNT

                      A model walks down the runway at Ubi Sunt Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.A model walks down the runway at Ubi Sunt Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.A model walks down the runway at Ubi Sunt Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.A model walks down the runway at Ubi Sunt Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.

UBI SUNT consists of two designers Aidin Sanati and Moa Wikman. They met while working at a design studio in London. Aidin Sanati is a Paris born persian raised in Sweden. Previous to his design education in London Aidin has studied at the Royal Institute of Technology in Stockholm and history of art at Stockholm University. Moa Wikman is raised and born in Härnösand in north of Sweden and has a background in pattern cutting and fashion design before completing her fashion degree at London College of Fashion.

UBI SUNT is a cutting-edge clothing concept that has its base in Sweden. The most conceptual pieces of the collection will invite you to experience a subtile journey and an intimate relationship between the wearer and the garment that is to appear and reappear over time. All pieces are produced in Sweden

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information and photos thanks to Mercedes-Benz Fashion Week Berlin

SCHACKY AND JONES, REBEKKA RUÉTZ AND SOPOPULAR IN THE Mercedes-Benz Fashion Week Berlin Autumn/Winter 2012

SCHACKY AND JONES

                BERLIN, GERMANY - JANUARY 15:  A model poses at Schacky And Jones Show Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images)BERLIN, GERMANY - JANUARY 15:  A model poses at Schacky And Jones Show Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images)BERLIN, GERMANY - JANUARY 15:  A model poses at Schacky And Jones Show Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images)BERLIN, GERMANY - JANUARY 15:  A model poses at Schacky And Jones Show Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images)

Since 2003 the Munich based label Schacky & Jones manufactures high-quality stretch leather goods and furs solely through the use of best materials coming from individual production facilities in France, Scandinavia and Switzerland. The creative work, the design of the collection-sketches and cuts takes place in Munich. The manufacturing, with the highest quality requirements, is exclusively based in Germany.

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REBEKKA RUÉTZ

                     BERLIN, GERMANY - JANUARY 15:  A model walks the runway at Rebekka Ruetz Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Rebekka Ruetz)A model walks down the runway at Rebekka Ruetz Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Rebekka Ruetz Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Rebekka Ruetz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Rebekka Ruetz Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Rebekka Ruetz)

Rebekka Ruétz was born in 1984 in Austria and has devoted her life to fashion and design. In 2008 she graduated at the AMD fashion academy Munich. During her studies Rebekka Ruétz lived and worked in New Delhi, India, where she found inspiration for her future work. Also in 2008 the designer won the Cognos Relevance Award as Best Graduate. After her studies she worked for the successful British fashion label PETER PILOTTO. In 2009 Rebekka Ruétz founded her very own fashion label and now meets the world of fashion design with an incomparable point of view: on the inside of the designer fashion a hidden treasure awaits the wearer. In July 2011 Rebekka Ruétz presented for the first time during Mercedes-Benz Fashion Week Berlin.

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SOPOPULAR

                    A model walks down the runway at Sopopular Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.A model walks down the runway at Sopopular Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.A model walks down the runway at Sopopular Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.A model walks down the runway at Sopopular Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.

Daniel Blechman – Head of design of SOPOPULAR – was born in Tel Aviv, Israel, in 1971. In his early childhood, he moved to Berlin with his family and his sister, where he grew up. Attracted by the cultural gush rising in London, Daniel Blechman moved to UK in the 90ies, where he graduated from Richmond University, with a bachelor of Interior Design in 1996. Back in Berlin, he guided his sensibility toward fashion and started to work as a Managing Director for the Public Image Store, introducing the first collections of edgy designers such as Raf Simons or Alexander McQueen. In 2000 he started to work as a stylist for international agencies such as Gimme 5 from London, House of Orange from Amsterdam or M4 from Berlin. During this time, the desire rised in him to start his own label. In 2008 he launched SOPOPULAR. The label stands for a reduced and pragmatic style of men’s fashion. Classic cuts and narrow silhouettes are broken with edgy streetwear elements and futuristic design details. Collections that reflect the desire for fashion and individual needs of the designer Daniel Blechman. His creativity is influenced by many and diverse artistic fields and is constantly enriched by everyday life and the simple things in life, but especially by friendships and family.

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HIEN LE, SISSI GOETZE and Lena Hoschek Mercedes-Benz Fashion Week Berlin Autumn/Winter 2012

HIEN LE

              BERLIN, GERMANY - JANUARY 15:  A model walks the runway at Hien Le Autumn/Winter 2013/14 Fashion Show During Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks the runway at Hien Le Autumn/Winter 2013/14 Fashion Show During Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks the runway at Hien Le Autumn/Winter 2013/14 Fashion Show During Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks the runway at Hien Le Autumn/Winter 2013/14 Fashion Show During Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)

Before starting his own business, Hien Le observed the fashion scene from different points of view: born in Laos, he completed a training as a clothing tailor in Berlin. Several assignments followed, naming amongst others the french “Marie Claire”, Veronique Branquinho in Antwerp and Ideal Tradeshow, Berlin. He graduated his fashion design studies at the University of Applied Sciences (HTW) in Berlin in 2008. Thence Hien Le switched to the Berlin based “Agency V”, this time being responsible for sales. After two years he decided to use his long-time experiences in designing, manufacturing and selling for his own independent fashion label. This allows him to now realize his own aesthetic ideas, which had formed over the years working in the fashion business. Hien Le’s fashion label debut collection for Spring/Summer 2011 was launched during Berlin Fashion Week in summer 2010. With his third collection he won the third prize of the fashion contest "Start your fashion business" in July 2011 and making his first runway debut during Mercedes-Benz Fashion Week Berlin. He has been nominated as “Best Newcomer” by the international fashion trade magazine Sportswear International. Besides concentrating on discreet cuts and the subtle application of details, he consequently maintains his claim to manufacture clothing that combines diligent design with accurate workmanship, everything produced in Germany. Responding to a great feedback and an increasing demand of his first collection, Hien Le is now available in France, Switzerland and Germany. In future collections the following criteria will be regarded as a continual pursuit: simplicity, style and quality.

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SISSI GOETZE

BERLIN, GERMANY - JANUARY 15:  Models pose at Sissi Goetze Show Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)

SISSI GOETZE graduated with a diploma in fashion design from HTW Berlin and an MA in menswear from Central Saint Martins College in London.
After showing her almost surgical, all white and all shirting graduate collection in the prestigious Saint Martins Catwalk Show at London Fashion Week in 2010, SISSI GOETZE is now based in Berlin.
Since summer 2011 she has been showing her collections at the Fashion
Week in Berlin, including a presentation of her Autumn/Winter 2012 collection at the Mercedes-Benz Fashion Week Berlin last year.

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Lena Hoschek

BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Lena Hoschek Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Lena Hoschek Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Lena Hoschek Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Lena Hoschek Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images Mercedes-Benz)BERLIN, GERMANY - JANUARY 15:  A model walks down the runway at Lena Hoschek Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Brandenburg Gate on January 15, 2013 in Berlin, Germany.  (Photo by Frazer Harrison/Getty Images Mercedes-Benz)

You´re attention loving? Well, you’ll be attention getting! Wearing Lena Hoschek places you directly into the spotlight of the ultra feminine. After assisting Vivienne Westwood at her London studio, Lena Hoschek started her own label in 2006 at the age of 24. Her collections do not follow trends or the general conception of ‘cool’, they are simply a reflection of what has fascinated her since her childhood: the female ideal of the 40s and 50s, craftsmanship, high-end tailoring, traditional materials and patterns but also rock ‘n’ roll and punk music, tattoos, bad guys and fast cars. Celebrating the erotics of the Pin-up who didn’t take themselves too seriously, Lena Hoschek’s clothes are made for all the Sophia Lorens and Marilyns of today. Lena Hoschek’s collections take you back to times when women were real women and men were real men. I bet, when designing, she secretly dreams of Rhett Butler.

Information and fotos thanks to Mercedes-Benz Fashion Week Berlin

HUGO BY HUGO BOSS in the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2013

BERLIN, GERMANY - JANUARY 17:  A model walks the runway at Hugo By Hugo Boss Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Opernwerkstatte on January 17, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 17:  A model walks the runway at Hugo By Hugo Boss Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Opernwerkstatte on January 17, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 17:  A model walks the runway at Hugo By Hugo Boss Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Opernwerkstatte on January 17, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 17:  A model walks the runway at Hugo By Hugo Boss Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Opernwerkstatte on January 17, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)BERLIN, GERMANY - JANUARY 17:  A model walks the runway at Hugo By Hugo Boss Autumn/Winter 2013/14 fashion show during Mercedes-Benz Fashion Week Berlin at Opernwerkstatte on January 17, 2013 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images for Mercedes-Benz)

Initially introduced as a menswear line, HUGO was first launched in 1993 and complemented by a womenswear collection in 1998. The HUGO world is rounded out by shoes and accessories along with eyewear and fragrances that are produced under license. Eyan Allen is the creative force behind HUGO Womenswear; Bart de Backer is responsible for the men’s fashions. As a global brand, HUGO is currently available in 41 countries around the world. A unique store concept plus seasonal advertising campaigns featuring international photographers and models enhance the brand image. Beyond this, glamorous shows and events in the fields of fashion, music and film enhance and emotionalize the collection statements.