HIEN LE
Before starting his own business, Hien Le observed the fashion scene from different points of view: born in Laos, he completed a training as a clothing tailor in Berlin. Several assignments followed, naming amongst others the french “Marie Claire”, Veronique Branquinho in Antwerp and Ideal Tradeshow, Berlin. He graduated his fashion design studies at the University of Applied Sciences (HTW) in Berlin in 2008. Thence Hien Le switched to the Berlin based “Agency V”, this time being responsible for sales. After two years he decided to use his long-time experiences in designing, manufacturing and selling for his own independent fashion label. This allows him to now realize his own aesthetic ideas, which had formed over the years working in the fashion business. Hien Le’s fashion label debut collection for Spring/Summer 2011 was launched during Berlin Fashion Week in summer 2010. With his third collection he won the third prize of the fashion contest "Start your fashion business" in July 2011 and making his first runway debut during Mercedes-Benz Fashion Week Berlin. He has been nominated as “Best Newcomer” by the international fashion trade magazine Sportswear International. Besides concentrating on discreet cuts and the subtle application of details, he consequently maintains his claim to manufacture clothing that combines diligent design with accurate workmanship, everything produced in Germany. Responding to a great feedback and an increasing demand of his first collection, Hien Le is now available in France, Switzerland and Germany. In future collections the following criteria will be regarded as a continual pursuit: simplicity, style and quality.
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SISSI GOETZE
SISSI GOETZE graduated with a diploma in fashion design from HTW Berlin and an MA in menswear from Central Saint Martins College in London.
After showing her almost surgical, all white and all shirting graduate collection in the prestigious Saint Martins Catwalk Show at London Fashion Week in 2010, SISSI GOETZE is now based in Berlin.
Since summer 2011 she has been showing her collections at the Fashion
Week in Berlin, including a presentation of her Autumn/Winter 2012 collection at the Mercedes-Benz Fashion Week Berlin last year.
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Lena Hoschek
You´re attention loving? Well, you’ll be attention getting! Wearing Lena Hoschek places you directly into the spotlight of the ultra feminine. After assisting Vivienne Westwood at her London studio, Lena Hoschek started her own label in 2006 at the age of 24. Her collections do not follow trends or the general conception of ‘cool’, they are simply a reflection of what has fascinated her since her childhood: the female ideal of the 40s and 50s, craftsmanship, high-end tailoring, traditional materials and patterns but also rock ‘n’ roll and punk music, tattoos, bad guys and fast cars. Celebrating the erotics of the Pin-up who didn’t take themselves too seriously, Lena Hoschek’s clothes are made for all the Sophia Lorens and Marilyns of today. Lena Hoschek’s collections take you back to times when women were real women and men were real men. I bet, when designing, she secretly dreams of Rhett Butler.
Information and fotos thanks to Mercedes-Benz Fashion Week Berlin