HUGO BY HUGO BOSS
Initially introduced as a menswear line, HUGO was first launched in 1993 and complemented by a womenswear collection in 1998. The HUGO world is rounded out by shoes and accessories along with eyewear and fragrances that are produced under license.
Eyan Allen is the creative force behind HUGO Womenswear; Bart de Backer is responsible for the men’s fashions.
LENA HOSCHEK
After assisting Vivienne Westwood at her London studio, Lena Hoschek started her own label in 2006 at the age of 24. Her collections do not follow trends or the general conception of ‘cool’, they are simply a reflection of what has fascinated her since her childhood: the female ideal of the 40s and 50s, craftsmanship, high-end tailoring, traditional materials and patterns but also rock ‘n’ roll and punk music, tattoos, bad guys and fast cars.
Celebrating the erotics of the Pin-up who didn’t take herself too seriously, her clothes are made for all the Sophia Lorens and Marilyn Monroe’s of today. Lena Hoschek’s collections take you back to times when women were real women and men were real men. I bet, when designing, she secretly dreams of Rhett Butler.
Hunkemöller
Hunkemöller is an originally Dutch company and the largest high-street lingerie brand in the Benelux. With more than 500 shops in 16 countries, Hunkemöller is rapidly expanding throughout Europe. Hunkemöller specialise in lingerie, but also have some fantastic night wear, swim wear, hosiery, accessories, and an own beauty line that was launched in 2011.
