Laurèl, and MARC CAIN and at MERCEDES-BENZ FASHION WEEK BERLIN THE SPRING/SUMMER 2013 COLLECTIONS

Laurèl

See · Feel · Love Laurèl: the slogan is representative for what the brand stands for. The label does not allow any compromises whatsoever when it comes to design and quality, reflecting an unconditional liaison between the two aspirations. Laurèl is passion – a love for fashion. Women are to "see" the creations, "feel" them on their body and "fall in love" with Laurèl. Laurèl is exciting, appealing and always feminine! Laurèl creations stand for "luxury ease" – a new laid-back style which reflects the contemporary feel of the modern woman – independence and self-confidence combined with strength and femininity. Looks with a feel-good style that can be worn 24/7. Elisabeth Schwaiger creates her fashion with commitment and intuition. High-quality materials: leather, jersey, silk-stretch and exclusive prints underline the individuality of each woman and sharp cuts define the silhouettes. It is a ready-for-everything look with that certain detail.

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MARC CAIN

The credo of Marc Cain sets the highest standards for design, quality, materials, the latest production techniques and correct fit. The innovative spirit and distinctiveness of Marc Cain’s product lines are based on the German production facility. For this reason the company successfully maintains a three-shift operating factory in Bodelshausen, Germany. Particular emphasis is placed on the highly modern knitting workshop, the textile machinery and the print shop.

Marc Cain Collections, the company’s key label, combines sensuous silhouettes with cool, glamorous details – reflecting the spirit of the times with its own style and classiness.

Marc Cain Sports stands for casual and leisure wear: trendy, sporty, full of the joys of life. The label combines modern design with functionality and body consciousness.

The Marc Cain woman lives for today, is self-confident, open and full of curiosity. She loves being a woman, and expresses her personality through the clothes she wears

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photos and article courtesy of MERCEDES-BENZ FASHION WEEK

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