In the beginning Lala Berlin was all about high-end knitwear. Meanwhile it is precisely the casual urban chic based on a wide range of materials and innovative cuts that define the label’s signature style. From a mere vision Leyla Piedayesh turned Lala Berlin into an up-and-coming Berlin-based fashion brand and then into an internationally acclaimed top brand.
In 2004, she presented her first collection at the Premium Fashion Trade Show. Her clear-cut knitwear designs with innovative details earned her a large following and set the tone for Lala Berlin’s casual feminine style. With her nomination for the New Generation Award at Mercedes-Benz Fashion Week 2007 the designer proved her ability to serve the whole spectrum – including high-end evening gowns and a full-fledged ready-to-wear collection. In 2009 Leyla Piedayesh launched the exclusive sub-label Atelier Lala Berlin, a separate premium collection entirely manufactured by hand.
The label cemented its cult status through bold experiments with unconventional accessoiries, expressive patterns and prints. Whatever carries the Lala Berlin label – all designs always bear Leyla Piedayesh’s signature and reflect her personal sense of colours, forms and silhouettes. General trends, though borne in mind, are assimilated to turn "zeitgeist" into timeless creations made from cashmere, silk, fine cotton or soft jersey.
Fotos and article courtesy of MERCEDES-BENZ FASHION WEEK
