The Berlin menswear label SOPOPULAR was established in 2008. Founder Daniel Blechman is not only the designer of the brand, but also creative director.
With its menswear collection SOPOPULAR pursues a seasonal and yet timeless basic line for men. Precise cutting provides a perfect fit and high wearing comfort. The label attaches great importance to local production. Every piece is produced at the studio in Berlin-Neukölln.
Masculine look with a hint of urban touch – the typical SOPOPULAR silhouette consists of an incised shape and classical tailoring. Architectural, clear lines are combined with ingenious details and practical utility.
SOPOPOLAR mainly stands for restrained colour compositions like black, white and shades of grey. Due to seasonal conditions different nuances of moss-green, navy or bordeaux are stylishly integrated into the collections of Daniel Blechman.
Independently of specific seasons the collections can be combined with each other, either in a classical, discreet way or conspicuously. Always a little provoking and constantly courageous SOPOPULAR is an invitation to hold steady.
Photos Courtosy of Mercedes-Benz Fashion Week Berlin