Bob Varela News

IRENE LUFT is a luxury Prêt-à-Porter label based in Munich. The modern yet elusive feminine and romantic style is the signature of the brand. 

Irene’s life is an homage to fashion. Born and raised in Russia as a daughter of a tailor Irene followed her mother’s tracks and did an apprenticeship as couture artisan. She graduated with distinction from the renowned German Master Craftsmen School for Fashion (Deutsche Meisterschule für Mode) and later from the Akademie für Mode & Design in Munich. While working for internationally renowned brands Irene Luft founded her own eponymous label IRENE LUFT.

Photos courtesy of mercedez fashion week

Born in Berlin, Anna Hegedüs spent her early childhood in Budapest. The designer owes her passion and talent for fashion to her family: her Hungarian grandmother worked as a tailor, her German grandmother taught fashion theory at the University of Art and Design Burg Giebichenstein, where Anna graduated, as well. In 2012 the designer founded PIROSHKA, a creative mix and remix of elements taken from both cultures: urban fashion and Hungarian folklore dress. Whilst all ideas and drawings for her collections are developed in Anna Hegedüs’ studio in central Berlin, the production takes place in Hungary, with materials supplied by traditional Hungarian weaving mills and blueprinters.

According to her own words, she creates “folklore fashion for urban Red Riding Hoods, for modern, cosmopolitan women with a sense of tradition.” Why Little Red Riding Hood? Well, Anna Hegedüs named her label after the title and protagonist of the fairy tale: In Hungary Red Riding Hood is called Piroshka. And that is also the name of Hegedüs’ Hungarian grandmother, with whom she spent her childhood. “To me, PIROSHKA is the alter ego of a traditional eastern European girl who moved to the city and tries to combine the two worlds”, says the designer. And indeed it was this particular fairy tale’s aesthetics that inspired Hegedüs to create her first collection in 2012 – which promptly made it to the finale of the popular Hungarian fashion design contest “Gombold Ujra!” and allowed her to present her designs in a great fashion show at Central European Fashion Days in Budapest. PIROSHKA – the stuff that fairy tales are made of.

Photos courtesy of mercedez fashion week

Guido Maria Kretschmer started his career in fashion design at the age of 9, when he received his first sewing machine.

From an early age, Kretschmer knew that his passion for design and fabrics would determine his future life. In 1989, Kretschmer founded his company and fashion label GUIDO MARIA KRETSCHMER with headquarters in Münster (Germany) and Palma de Mallorca (Spain). In 2004, Kretschmer fulfilled his lifelong dream of having his own Haute Couture line GUIDO MARIA KRETSCHMER Couture.

Within a short amount of time, Kretschmer became one of the most successful designers in Germany with the press starting to call him “the German Valentino”. His work as a fashion designer is unique, exciting and confidently stylish. His versatility is reflected in both of his lines: For his Premium Collection, he designs high quality cocktail dresses and glamorous evening gowns. The GUIDO MARIA KRETSCHMER Collection mainly focuses on Ready-to-Wear looks and business wear. Stars as Charlize Theron, Alexandra Maria Lara, Christine Neubauer, Barbara Schöneberger and top model Karolina Kurkova trust his fashion expertise and love wearing his couture on the red carpet.

In 2013, Kretschmer published his first book “Anziehungskraft: Stil kennt keine Größe”, which quickly became a bestseller and turned him into a successful author. At the end of 2014, his second book “Eine Bluse macht noch keinen Sommer: Geschichten aus dem Kleiderschrank” was published. Both books stayed on the bestseller list for weeks.

In January 2012, his infamous styling documentary “Shopping Queen“ and “Promi Shopping Queen“  started  airing on the German TV channel VOX, where he serves as a competent and likeable styling judge. Thanks to Kretschmer and his honest and witty opinions, “Shopping Queen” grew to be a cult programme on German TV and is one of the most watched programmes of this genre.

Further, he was a judge on “Das perfekte Model” on VOX as well as “Das Supertalent”, the German version of “Britain’s Got Talent”, and host of the RTL show “Hotter Than My Daughter”. His newest show “Deutschlands schönste Frau” started airing in February 2015 on RTL.

For his achievements, Kretschmer was awarded with the “Goldene Kamera”, the “Deutscher Fernsehpreis”, the “Goldene Henne” as well as the Austrian TV award “Romy” for the second time in 2015.

Photos courtesy of mercedez fashion week

Since the beginning, their collections have been defined by the duo’s obsession for the “modern” and the “beautiful”. Inspired by modern women and their lifestyles, PERRET SCHAAD’s pieces show a unique sensibility for colours, a strong focus on details and the interest in creating outstanding, wearable designs.

Perret and Schaad use valuable quality fabrics with unique fluidity and tactility and combine them harmonically—or in contrast, to achieve their own aesthetic. Keeping an intuitive method in their design process, with inventive draping but also precise cuts, PERRET SCHAAD creates sharp and at the same time sensual silhouettes. Lines and patterns evoke structure, while shapes and volume draw the classic and the new.

PERRET SCHAAD’s look is complete—feminist and elegant, disciplined and free.

Photos courtesy of mercedez fashion week

Emre Erdemoglu studied at the fashion design department of okuz Eylül Üniversitesi of fine arts. With his first collection “Sandi??k Lekesi” he got second at the EIB Fashion Design Competition and won prizes in national and international competitions. For his first fashion show Erdemoglu was invited to Italy. He participated at national and international fairs, i.e. the “Pitti Imagine Uomo” fashion fair, where he showed for the last 6 seasons. In 2012 Erdemoglu won “THE MOST CREATIVE COLLECTION” award. Same year the founded the brand EMRE ERDEMO?LU. EMRE ERDEMO?LU can be bought at “IstanbulFashion Incube”, “Beymen Blender” and the online platforms “Morhipo” and “AU Vintage”. The young designer, who consolidated his career with post graduate, started teaching at Haliç University in 2012.

Photos courtesy of mercedez fashion week