Bob Varela News

ISSEVER BAHRI

ISSEVER BAHRI stands for innovative fashion. The conceptual and experimental approach to their collections is combined with wearability, longevity and a high standard of quality in materials, workmanship and fit. Thereby it is important for Derya Issever and Cimen Bachri to look at traditions found in their root countries, Greece and Turkey. For ISSEVER BAHRI the work approach is to combine traditions with modern style and techniques to generate a new standard. They translate classical approaches in handcrafted techniques, materials and pattern cutting according to each collection concept. This is then fused into a modern context of uncompromising aesthetics.
To combine tradition and true craftsmanship with modern design, together with the constant examination of their own origins, that is the aspiration of ISSEVER BAHRI.

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DIETRICH EMTER

After his formal training as a fashion designer, Dietrich Emter completed an Internship at Chloe, assisted the team of Nicolas Ghesquière at Balenciaga, and worked as a Junior Designer for Isabel Marant. In March 2011, he established his own label DIETRICH EMTER, and showcased his first collection to international buyers during the showroom season in Paris. As an absolute purist, Dietrich Emter produces a casual but ultimate, luxurious ready-to-wear line between inherent sensuality and delicate playfulness. Taking inspiration from the arts, his design signature is defined by an equal relationship between playful purism and functional integrity. The use of exquisite and sensual fabrics, combined with a high level of craftsmanship results in desirable and luxurious garments. DIETRICH EMTER will present twice a year his collection during the Mercedes-Benz Fashion Week in Berlin, as well as equally showcase the new collections in the Lakic Showroom during the Prêt-à-porter in Paris.

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1913BERLIN BY YUJIA

Yujia’s cashmere line “1913Berlin” embodies a youthful attitude, connecting cool and chic, finished off with a slouchy, carefree edge. These exclusive luxury knits make an exceptional statement – effortless, ethereal, and edgy. Studying first fine arts, then fashion, Yujia lived and worked in New York, London and Paris. She spent some years working in the cashmere apparel industry before starting her own line in 2010

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information and photos thanks to Mercedes-Benz Fashion Week Berlin

ZOE ONA

The ZOE ONA brand, which was founded only two years ago, is currently in the process of carving out its own niche in the market with its ladies’ urban outerwear collections with “original luxury”. This young company supported by over 70 renowned retailers in Germany and Austria is already recording profits. The concept consisting of “refined simplicity”, first-class materials and high-quality traditional manufacture in Europe is finding new fans every day. “Textilwirtschaft“ declared ZOE ONA as “Label to Watch” for 2013. Andrada Ona’s view of fashion has developed from a life lived between very different cultures and roles. She was born in Romania but has been living for many years in Cologne, where she worked as a doctor until the founding of her label. Ona is the mother of two children. She named her brand after her daughter Zoe.

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Marcel Ostertag

Marcel Ostertag is a designer and a brand. In his studio, surrounded by the pulsating streets of the Gärtnerplatz quarter, he creates his collections which are set between tradition and modernity. During his studies at the renowned Central St. Martins College in London, Marcel Ostertag could extend his feeling and know-how for fashion and is constantly developing thanks to numerous international shows and collaborations. Catwalk shows in Shanghai, Beijing, London and Vienna are in the meantime routine, as is the seasonal show in the course of the Berlin fashion week.
He draws his inspiration from nature, encounters with interesting people, travels and foreign countries – but never forgets his roots. He has worked on projects with Burberry, Paul Smith and Dunhill, furthermore great brands such as Miele and Volkswagen are amongst his customers. He finally devoted himself to the glamour of fashion with the founding of his own label Marcel Ostertag in 2006. His fashion is exclusively produced in Germany, as his credo is ‘quality needs control’. That is what his style demands and you can feel it in every fantastic piece by Marcel Ostertag.

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A DEGREE FAHRENHEIT

If one were to condense the philosophy of “A DEGREE FAHRENHEIT” into a simple formula, it would be this: enriching the uniqueness of the individual. Yu Amatsu spent several years in New York working as a pattern maker for Marc Jacobs and Jen Kao, and during this time he developed a keen sense for sophisticated decoration and sensual textures. His latest collection was dedicated to the number 1292. 1292 degrees Fahrenheit is the point at which glass begins to melt, and Yu Amatsu took this moment of transition from sharp material to a fluid state as his inspiration. Entirely in white, his designs catch the eye with their flowing, unusual silhouettes, which contrast with angular cut-outs and delicate mesh inlays. Yu Amatsu’s designs claimed the grand prize in the Gen Art International Competition for two consecutive years, and the talented Japanese designer from Mercedes-Benz Fashion Week Tokyo is now displaying his latest collection at Mercedes-Benz Fashion Week Berlin.