Bob Varela News

IRINA SCHROTTER

Irina Schrotter’s brand was launched 21 years ago, in Iasi, Romania. The flowing evening gowns and smart business clothes were an instant hit among women in search for an alternative day-to-day wear. Today, the brand is sold across 4 continents in 17 countries.

HOLY GHOST

The three young women Sedina Halilovic, Ivana Bogicevic and Jelena Radovanovic have shared a deep friendship for over 12 years. Out of their love for fashion, in Spring 2010 holyGhost was born. Sedina Halilovic, The Creative Spirit (born 1982 in Munich) has studied Fashion Management at the „Akademie für Mode und Design“ in Munich and is responsible for the design. Ivana Bogicevic, The Spirit of Development (born 1980 in Kraljevo/ Serbia) studied at the public School of Fashion in Munich and gained a master in fashion development. She is responsible for production and quality management. Jelena Radovanovic, The Managing Spirit (born 1983 in Belgrade/ Serbia) has graduated in Economics at the State University in Munich. She is the head of Sales and Marketing.

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ANNE GORKE

Designer Anne Gorke comes from Weimar, where the Bauhaus was founded. Today the Bauhaus spirit and creative energy are still alive in the young design scene and clearly are present in ANNE GORKE’s use of shapes. Her use of clean cuts and ingenious material combinations, juxtaposing stiff and flowing fabrics, are creating trademark architectural silhouettes In line with the "form follows function" maxim, wearability is essential for ANNE GORKE’s designs.

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information and photos thanks to Mercedes-Benz Fashion Week Berlin

SCHUMACHER

The philosophy of SCHUMACHER combines couture craftsmanship with a modern lifestyle and an exquisitely sensitive intuition for women. Dorothee Schumacher’s deep desire to design “favourite pieces” for the most sophisticated wardrobes in the world is inspired by the attention to the desires of modern women. The designer connects the diversity of her life with a naturalness that reflects her sense of fashion: She unites contrasting styles and fabrics with a lot of love and great attention to detail, thus creating strong fashion statements. Clarity in combination with luxurious style can be found all around the world: Today, SCHUMACHER is available in 46 countries and in over 600 international fashion houses.

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RENA LANGE

Since 1916, at that time the lingerie shop M. Lange, RENA LANGE is run by the family Günthert in Munich. In the 60s Renate Günthert developed together with her husband Peter a glamorous couture salon to a favorite luxury brand. Since 2001, the business has been run by their son Daniel Günthert, and Creative Director Karsten Fielitz is responsible for RENA LANGE Design. RENA LANGE exports to 35 countries around the world. In addition to the 18 RENA LANGE Stores the brand is present at 350 international retailers.

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MIRANDA KONSTANTINIDOU

Miranda Konstantinidou became internationally known via her “KONPLOTT” jewellery brand, with which she has set countless trends. She started 25 years ago in womenswear when she spent ten seasons designing fashion collections for Trevira and Messe Frankfurt which were shown in Frankfurt and Hong Kong. Konstantinidou was born in Thessaloniki, later studying fashion illustration and design in Germany and Italy. In the mid 1990s she opened her first single-brand stores, of which there are now about 60 worldwide. For about the last 15 years she has run her own manufactory in Cebu, a centre of handcraftsmanship in the Philippines, where she also lives. She is constantly developing new production techniques by combining traditional and modern assembly methods and experimenting with unusual combinations of materials. In running a company with more than 1300 employees worldwide, she is committed to working with people trained in her own firm. As a businesswoman, she relies strongly upon solidarity and a company culture that is almost entirely shaped by women.

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information and photos thanks to Mercedes-Benz Fashion Week Berlin

MICHAEL SONTAG

The designer Michael Sontag sees his work as an entity. Therefore he prefers not to define his fashion as a collection, but rather as his general “work”. Sontag sees his production process as fluent. The transitions from season to season build upon each other. His presentations are snap-shots without a static character, instead of being reckoned as an attempt respectively an offer. With this approach the designer wants to blur the common fashion borders and create a generality detached from fashion parameters such as seasons, trends and consumer ages. This approach is evident in the clarity of his designs. Designs which have never been drawn came to life on mannequins through Sontag’s drapery work.

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DIMITRI

Dimitrios Panagiotopoulos is the designer behind the label DIMITRI. The son of a Greek father and an Italian mother graduated from renowned fashion school ESMOD and subsequently finished his “Master of Fashion Design” at Instituto Marangoni Milan. As early as a child, the 36-year old developed a great affinity to fashion. His fascination for fabrics and cuts was always with him and developed further over the years. Dimitrios worked for well-known designers around the world, such as Jil Sander, Hugo Boss and Vivienne Westwood and is now thrilling international customers and fashion press with his own line DIMITRI.

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C’EST TOUT

Katja Will, the designer behind the label C’est tout, is French at heart. Her wearable, relaxed looks in high-quality materials have earned her a large fan base since she started the label in 2007. A Berlin resident, Katja has fashion in her blood. Even before she began designing her own collections, fashion and a sense of beauty played a central role in her life. As Head of Style at MTV Networks she was responsible for many celebrities and MTV hosts. Katja Will founded MTV’s Designerama and is a regular fashion expert for various TV programmes

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information and photos thanks to Mercedes-Benz Fashion Week Berlin

MARC CAIN

The internationally successful fashion company Marc Cain was founded in 1973 by its Managing Director Helmut Schlotterer. The credo of Marc Cain sets the highest standards for design, quality, materials, the latest production techniques and correct fit. The innovative spirit and distinctiveness of Marc Cain’s product lines are based on the German production facility.

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LALA BERLIN

lala Berlin is a German ready-to-wear label in the contemporary segment. The name “lala“ stands for the nickname of company founder and designer Leyla Piedayesh. “Berlin“ embodies zeitgeist and lifestyle of the German capital. lala Berlin is a young, dynamic, urban brand, that focuses on high-end materials such as silk, cashmere, leather, jersey and wool. Sometimes bohemian, sometimes bourgeois or avantgarde, lala Berlin sets its own rules. Instead of being guided by trends, the brand’s inspiration derives from the uncomplicated and eclectic lifestyle of women between 18 and 49 years. The distinctive prints like the lala skull or PLO-pattern are the brand’s trademark and guarantee ultimate recognition. Founded in 2005 in Berlin, designer and entrepreneuse, Lelya Piedayesh, consequently led her brand through the past 7 years to a worldwide successful fashion label. Twice a year lala Berlin presents itself in the context of Mercedes-Benz Fashion Week Berlin and Paris Fashion Week. The collection is sold in over 150 leading premium fashion boutiques. Furthermore lala Berlin is sold via its own online shop – www.lalaberlin.com – as well as in two flagship-stores in Berlin and Copenhagen.

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DAWID TOMASZEWSKI

Designer Dawid Tomaszewski founded his eponymous label in Berlin in 2009. His passion for art and architecture is the source of inspiration for his exceptional and vanguard designs. Dawid Tomaszewski is only using materials of highest quality. Because of the strict focus on excellence, every dress has the potential to become a favorite piece. With a unique mix of purism and extravagance, Dawid Tomaszewski is defining a “new couture” combining this with the glamour of the most dazzling eras. His provocative but always beautiful designs give women the opportunity to express their desire for luxury.

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information and photos thanks to Mercedes-Benz Fashion Week Berlin

SEBASTIAN ELLRICH

Sebastian Ellrich, born in 1984, began his artistic career as a assistant costume designer at various theatres and operas, for which he soon realised his own designs. Since 2004 he has been working nationwide as a costume and stage designer for opera, film, dance and theatre productions. Since 2011 he devotes himself to his own prêt-à-porter label and now shows his third collection.

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LAURÈL

Laurèl is an internationally renowned premium brand from Germany – exciting, appealing and always feminine! Laurèl creations stand for "luxury ease" – a new laid-back style which reflects the contemporary feel of the modern woman – independence and self-confidence combined with strength and femininity. Looks with a feel-good style that can be worn 24/7. The slogan “See · Feel · Love” represents the message which the brand Laurèl stands for. Women are to "see" the creations, "feel" them on their body and "fall in love" with Laurèl.

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BASLER

He outfitted Kim Basinger for the Academy Awards, designed a wedding dress for Jennifer Lopez and counted Princess Diana among his clients. A born Scotsman, he studied fashion at the famous Royal College of Art in London. He joined Escada immediately after completing his studies and remained there for over 20 years. His last position was that of Head Designer, where he further established the brand. Brian Rennie, as Creative Director, distinguishes both a stylistic clarity and a distinctive look. In particular, the clothes, no matter what the occasion, carry his design signature. Aesthetically outstanding and consistently feminine, they are primarily created to flatter women and to beautify them. Passion and originality characterize the designs of Brian Rennie while charisma, cosmopolitan thinking and the ability to inspire others describe the person Brian Rennie.

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information and photos thanks to Mercedes-Benz Fashion Week Berlin