Bob Varela News

MICHAEL SONTAG

The designer Michael Sontag sees his work as an entity. Therefore he prefers not to define his fashion as a collection, but rather as his general “work”. Sontag sees his production process as fluent. The transitions from season to season build upon each other. His presentations are snap-shots without a static character, instead of being reckoned as an attempt respectively an offer. With this approach the designer wants to blur the common fashion borders and create a generality detached from fashion parameters such as seasons, trends and consumer ages. This approach is evident in the clarity of his designs. Designs which have never been drawn came to life on mannequins through Sontag’s drapery work.

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DIMITRI

Dimitrios Panagiotopoulos is the designer behind the label DIMITRI. The son of a Greek father and an Italian mother graduated from renowned fashion school ESMOD and subsequently finished his “Master of Fashion Design” at Instituto Marangoni Milan. As early as a child, the 36-year old developed a great affinity to fashion. His fascination for fabrics and cuts was always with him and developed further over the years. Dimitrios worked for well-known designers around the world, such as Jil Sander, Hugo Boss and Vivienne Westwood and is now thrilling international customers and fashion press with his own line DIMITRI.

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C’EST TOUT

Katja Will, the designer behind the label C’est tout, is French at heart. Her wearable, relaxed looks in high-quality materials have earned her a large fan base since she started the label in 2007. A Berlin resident, Katja has fashion in her blood. Even before she began designing her own collections, fashion and a sense of beauty played a central role in her life. As Head of Style at MTV Networks she was responsible for many celebrities and MTV hosts. Katja Will founded MTV’s Designerama and is a regular fashion expert for various TV programmes

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information and photos thanks to Mercedes-Benz Fashion Week Berlin

MARC CAIN

The internationally successful fashion company Marc Cain was founded in 1973 by its Managing Director Helmut Schlotterer. The credo of Marc Cain sets the highest standards for design, quality, materials, the latest production techniques and correct fit. The innovative spirit and distinctiveness of Marc Cain’s product lines are based on the German production facility.

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LALA BERLIN

lala Berlin is a German ready-to-wear label in the contemporary segment. The name “lala“ stands for the nickname of company founder and designer Leyla Piedayesh. “Berlin“ embodies zeitgeist and lifestyle of the German capital. lala Berlin is a young, dynamic, urban brand, that focuses on high-end materials such as silk, cashmere, leather, jersey and wool. Sometimes bohemian, sometimes bourgeois or avantgarde, lala Berlin sets its own rules. Instead of being guided by trends, the brand’s inspiration derives from the uncomplicated and eclectic lifestyle of women between 18 and 49 years. The distinctive prints like the lala skull or PLO-pattern are the brand’s trademark and guarantee ultimate recognition. Founded in 2005 in Berlin, designer and entrepreneuse, Lelya Piedayesh, consequently led her brand through the past 7 years to a worldwide successful fashion label. Twice a year lala Berlin presents itself in the context of Mercedes-Benz Fashion Week Berlin and Paris Fashion Week. The collection is sold in over 150 leading premium fashion boutiques. Furthermore lala Berlin is sold via its own online shop – www.lalaberlin.com – as well as in two flagship-stores in Berlin and Copenhagen.

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DAWID TOMASZEWSKI

Designer Dawid Tomaszewski founded his eponymous label in Berlin in 2009. His passion for art and architecture is the source of inspiration for his exceptional and vanguard designs. Dawid Tomaszewski is only using materials of highest quality. Because of the strict focus on excellence, every dress has the potential to become a favorite piece. With a unique mix of purism and extravagance, Dawid Tomaszewski is defining a “new couture” combining this with the glamour of the most dazzling eras. His provocative but always beautiful designs give women the opportunity to express their desire for luxury.

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information and photos thanks to Mercedes-Benz Fashion Week Berlin

SEBASTIAN ELLRICH

Sebastian Ellrich, born in 1984, began his artistic career as a assistant costume designer at various theatres and operas, for which he soon realised his own designs. Since 2004 he has been working nationwide as a costume and stage designer for opera, film, dance and theatre productions. Since 2011 he devotes himself to his own prêt-à-porter label and now shows his third collection.

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LAURÈL

Laurèl is an internationally renowned premium brand from Germany – exciting, appealing and always feminine! Laurèl creations stand for "luxury ease" – a new laid-back style which reflects the contemporary feel of the modern woman – independence and self-confidence combined with strength and femininity. Looks with a feel-good style that can be worn 24/7. The slogan “See · Feel · Love” represents the message which the brand Laurèl stands for. Women are to "see" the creations, "feel" them on their body and "fall in love" with Laurèl.

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BASLER

He outfitted Kim Basinger for the Academy Awards, designed a wedding dress for Jennifer Lopez and counted Princess Diana among his clients. A born Scotsman, he studied fashion at the famous Royal College of Art in London. He joined Escada immediately after completing his studies and remained there for over 20 years. His last position was that of Head Designer, where he further established the brand. Brian Rennie, as Creative Director, distinguishes both a stylistic clarity and a distinctive look. In particular, the clothes, no matter what the occasion, carry his design signature. Aesthetically outstanding and consistently feminine, they are primarily created to flatter women and to beautify them. Passion and originality characterize the designs of Brian Rennie while charisma, cosmopolitan thinking and the ability to inspire others describe the person Brian Rennie.

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information and photos thanks to Mercedes-Benz Fashion Week Berlin

BLACKY DRESS

Kirsten Albers is head of Design at BLACKY DRESS BERLIN. She studied fashion design at the well-known Hamburg University of Applied Science. After her degree she worked as a designer for different international companies. In August 2012 she awarded the Goldene Nase for her creative repertoire and work in Berlin. Like no one else she has distinguish herself. Her style: High-quality fabrics in excellent workmanship, monochrome color schemes and form concepts and an expertly mix of classic silhouettes with new, modern design.

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MINX BY EVA LUTZ

“Fashion is more than beautiful clothing. Fashion inspires one’s personality and leaves an imprint on one’s personal environment. Fashion is, if anything, about motivation and passion.” This is the philosophy that inspires Eva Lutz to create the significant, unique Minx styling. Clear lines, elaborate fits and innovative materials – pure and in manifold variations – mark the fashion statement of the designer’s collections. Eva Lutz uses sophisticated combinations of materials and high quality garments to create an individual fit for self-confident and modern women. Minx is uncomplicated, comfortable and of playful elegance. Discreet details leave an individual touch. Employed, successful and at the same time a family person – this represents the modern woman. Minx is the fashion label that addresses this self-confident women of today.

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FRIDA WEYER

FRIDA WEYER is a luxury brand with headquarters in Berlin and international orientation. The brand with enormous media feedback in glossy magazines and trade publications presents at Mercedes-Benz Fashion Week since July 2009 twice a year. The Berlin-born designer Frida Weyer completed her studies at the international fashion institute ESMOD Berlin. Upon graduation, she worked for several years in various sectors of the fashion industry before launching the label that bears her name in October 2008. Only three months later, in January 2009, she presented her debut collection at Mercedes-Benz Fashion Week in Berlin. That same year, she won the PREMIUM Young Designers Award as well as the BUNTE New Faces Award.

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information and photos thanks to Mercedes-Benz Fashion Week Berlin