Bob Varela News

ZOE ONA

The ZOE ONA brand, which was founded only two years ago, is currently in the process of carving out its own niche in the market with its ladies’ urban outerwear collections with “original luxury”. This young company supported by over 70 renowned retailers in Germany and Austria is already recording profits. The concept consisting of “refined simplicity”, first-class materials and high-quality traditional manufacture in Europe is finding new fans every day. “Textilwirtschaft“ declared ZOE ONA as “Label to Watch” for 2013. Andrada Ona’s view of fashion has developed from a life lived between very different cultures and roles. She was born in Romania but has been living for many years in Cologne, where she worked as a doctor until the founding of her label. Ona is the mother of two children. She named her brand after her daughter Zoe.

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Marcel Ostertag

Marcel Ostertag is a designer and a brand. In his studio, surrounded by the pulsating streets of the Gärtnerplatz quarter, he creates his collections which are set between tradition and modernity. During his studies at the renowned Central St. Martins College in London, Marcel Ostertag could extend his feeling and know-how for fashion and is constantly developing thanks to numerous international shows and collaborations. Catwalk shows in Shanghai, Beijing, London and Vienna are in the meantime routine, as is the seasonal show in the course of the Berlin fashion week.
He draws his inspiration from nature, encounters with interesting people, travels and foreign countries – but never forgets his roots. He has worked on projects with Burberry, Paul Smith and Dunhill, furthermore great brands such as Miele and Volkswagen are amongst his customers. He finally devoted himself to the glamour of fashion with the founding of his own label Marcel Ostertag in 2006. His fashion is exclusively produced in Germany, as his credo is ‘quality needs control’. That is what his style demands and you can feel it in every fantastic piece by Marcel Ostertag.

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A DEGREE FAHRENHEIT

If one were to condense the philosophy of “A DEGREE FAHRENHEIT” into a simple formula, it would be this: enriching the uniqueness of the individual. Yu Amatsu spent several years in New York working as a pattern maker for Marc Jacobs and Jen Kao, and during this time he developed a keen sense for sophisticated decoration and sensual textures. His latest collection was dedicated to the number 1292. 1292 degrees Fahrenheit is the point at which glass begins to melt, and Yu Amatsu took this moment of transition from sharp material to a fluid state as his inspiration. Entirely in white, his designs catch the eye with their flowing, unusual silhouettes, which contrast with angular cut-outs and delicate mesh inlays. Yu Amatsu’s designs claimed the grand prize in the Gen Art International Competition for two consecutive years, and the talented Japanese designer from Mercedes-Benz Fashion Week Tokyo is now displaying his latest collection at Mercedes-Benz Fashion Week Berlin.

IRINA SCHROTTER

Irina Schrotter’s brand was launched 21 years ago, in Iasi, Romania. The flowing evening gowns and smart business clothes were an instant hit among women in search for an alternative day-to-day wear. Today, the brand is sold across 4 continents in 17 countries.

HOLY GHOST

The three young women Sedina Halilovic, Ivana Bogicevic and Jelena Radovanovic have shared a deep friendship for over 12 years. Out of their love for fashion, in Spring 2010 holyGhost was born. Sedina Halilovic, The Creative Spirit (born 1982 in Munich) has studied Fashion Management at the „Akademie für Mode und Design“ in Munich and is responsible for the design. Ivana Bogicevic, The Spirit of Development (born 1980 in Kraljevo/ Serbia) studied at the public School of Fashion in Munich and gained a master in fashion development. She is responsible for production and quality management. Jelena Radovanovic, The Managing Spirit (born 1983 in Belgrade/ Serbia) has graduated in Economics at the State University in Munich. She is the head of Sales and Marketing.

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ANNE GORKE

Designer Anne Gorke comes from Weimar, where the Bauhaus was founded. Today the Bauhaus spirit and creative energy are still alive in the young design scene and clearly are present in ANNE GORKE’s use of shapes. Her use of clean cuts and ingenious material combinations, juxtaposing stiff and flowing fabrics, are creating trademark architectural silhouettes In line with the "form follows function" maxim, wearability is essential for ANNE GORKE’s designs.

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information and photos thanks to Mercedes-Benz Fashion Week Berlin

SCHUMACHER

The philosophy of SCHUMACHER combines couture craftsmanship with a modern lifestyle and an exquisitely sensitive intuition for women. Dorothee Schumacher’s deep desire to design “favourite pieces” for the most sophisticated wardrobes in the world is inspired by the attention to the desires of modern women. The designer connects the diversity of her life with a naturalness that reflects her sense of fashion: She unites contrasting styles and fabrics with a lot of love and great attention to detail, thus creating strong fashion statements. Clarity in combination with luxurious style can be found all around the world: Today, SCHUMACHER is available in 46 countries and in over 600 international fashion houses.

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RENA LANGE

Since 1916, at that time the lingerie shop M. Lange, RENA LANGE is run by the family Günthert in Munich. In the 60s Renate Günthert developed together with her husband Peter a glamorous couture salon to a favorite luxury brand. Since 2001, the business has been run by their son Daniel Günthert, and Creative Director Karsten Fielitz is responsible for RENA LANGE Design. RENA LANGE exports to 35 countries around the world. In addition to the 18 RENA LANGE Stores the brand is present at 350 international retailers.

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MIRANDA KONSTANTINIDOU

Miranda Konstantinidou became internationally known via her “KONPLOTT” jewellery brand, with which she has set countless trends. She started 25 years ago in womenswear when she spent ten seasons designing fashion collections for Trevira and Messe Frankfurt which were shown in Frankfurt and Hong Kong. Konstantinidou was born in Thessaloniki, later studying fashion illustration and design in Germany and Italy. In the mid 1990s she opened her first single-brand stores, of which there are now about 60 worldwide. For about the last 15 years she has run her own manufactory in Cebu, a centre of handcraftsmanship in the Philippines, where she also lives. She is constantly developing new production techniques by combining traditional and modern assembly methods and experimenting with unusual combinations of materials. In running a company with more than 1300 employees worldwide, she is committed to working with people trained in her own firm. As a businesswoman, she relies strongly upon solidarity and a company culture that is almost entirely shaped by women.

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information and photos thanks to Mercedes-Benz Fashion Week Berlin