GUIDO MARIA KRETSCHMER, IRINA SCHROTTER and GREENSHOWROOM at MERCEDES-BENZ FASHION WEEK BERLIN THE SPRING/SUMMER 2013 COLLECTIONS

GUIDO MARIA KRETSCHMER

Kretschmer started his label with only three employees and worked predominantly in the corporate fashion sector. He closed his first major deal with the German airline Hapag Lloyd and designed uniforms for the crew members.
Furthermore, Kretschmer produced over two-and-a-half million outfits for Europe’s leading tourism group TUI through the years.
Today Kretschmer is the most successful corporate fashion designer in Europe. He designed uniforms for ‘Deutsche Telekom’, ‘Maritim’, ‘Montblanc’, ‘SPAR’, ‘MS Europa’ and many more.
In 2004 the designer fulfilled his dream and founded his label ‘Guido Maria Kretschmer Couture’. He introduced his designs first in Shanghai and Tokyo. In 2005 Kretschmer presented his couture line for the first time in Germany at Berlin Fashion Week. The media and press celebrated the newcomer and named him ‘the German Valentino’.
Kretschmer also designs for international opera-, theater- and movie productions. He created costumes for productions such as ‘Der Babier von Sevilla’ and the legendary Shakespeare- and Oscar Wilde plays by Katharina Thalbach for the German Opera Berlin. The designer also produced costumes for the movies ‘Hände weg von Mississippi’ and ‘Rubbeldiekatz’ by Detlev Buck.
Kretschmer is famously known for his glamorous dresses made from luxurious materials-his trademark. He has dressed numerous celebrities such as Alexandra Maria Lara, Martina Gedeck, Jane Seymour, Charlize Theron, Patricia Kaas and Jasmin Tabatabai.
In the summer of 2009 the designer opened the first ‘Guido Maria Kretschmer Store’ in Munich. No wonder that he is the ideal styling critic for the Vox TV-Show ‘Shopping Queen’.

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IRINA SCHROTTER

Irina Schrotter’s brand was launched 21 years ago, in Iasi, Romania. The flowing evening gowns and smart business clothes were an instant hit among women in search for an alternative to day to day wear. Today, the brand is sold across 4 continents in 17 countries.

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GREENSHOWROOM

GREENshowroom –, envisioning the future of the high-end lifestyle sector of zeitgeist and design in combination with sustainability. The refreshing concept re-defines the meaning of luxury in an exciting and contemporary way. A selection of 25 international brands from fashion, accessories, beauty & lifestyle, are to be discovered in the exquisite suites of the renowned five star Hotel Adlon.
“Luxury means true values to us – Brands and products with a story, working in respect to the environment yet with the main emphasis on design, the credo is: First fashion, then sustainability. According to the founders Jana Keller and Magdalena Schaffrin, the highlight of the three days will be Thursday’s ‘Salonshow’. An exceptional insight of international designers of tomorrow as well as already established brands, such as Anne Gorke, Atelier Laure Paschoud, Cocccon, deepmello, edelziege, Genaro Rivas, Ika Babel, Kaethe Maerz, Leibschneider, Luxaa, RoyalBLUSH, SeeMee, Studio Ecocentric, true balance & Uniwearsal.

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DIETRICH EMTER and MONGRELS IN COMMON at MERCEDES-BENZ FASHION WEEK BERLIN THE SPRING/SUMMER 2013 COLLECTIONS

DIETRICH EMTER

After studying fashion design at Lette Verein Berlin, Dietrich Emter went to Paris to develop his practical skills, and to learn from the high end brands of the French fashion industry. At Balenciaga,
Emter worked alongside Nicolas Ghesquières, who influenced him significantly in his style. Later he worked at Isabel Marant, and as a junior designer for Chloé.
In March 2011, he launched his own fashion label in Berlin, DIETRICH EMTER, and in September presented his first collection to international buyers at the famous Lakic showroom, Paris.

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MONGRELS IN COMMON

Neglecting ethnic, national and generic barriers they combine pieces of a cultural kaleidoscope creating a different style. Uncompromisingly mixing masculine severity and straightness with female delicacy together with high-quality materials they present a look that is elegant and exclusive as well as sexy and cool.
From the very beginning, blouses have been noted as the “Signature Piece” of mongrels in common. Every season, the designers Christine Pluess and Livia Ximenez-Carillo give their bestsellers new details, each carrying the mongrels look. Most notable are the “Piercing-Blouses” in which traditional buttons are replaced by silver or gold piercings, a unique feature of the iconic mongrels item. Their appeal is universal; even women who would not wear blouses make an exception for mongrels in common. Unconventional elegance, easy flow along the body and clear lines are significant in the mongrels aesthetic.

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photos and article courtesy of MERCEDES-BENZ FASHION WEEK

UNRATH & STRANO and MICHAEL SONTAG at MERCEDES-BENZ FASHION WEEK BERLIN THE SPRING/SUMMER 2013 COLLECTIONS

UNRATH & STRANO

The designers Klaus Unrath and Ivan Strano met in 1998 while working for Vivienne Westwood in London. In 1999 they decided to work together and showed their first designs at London Fashion Week. They finally moved to Berlin in 2002 and launched their high-end fashion label Unrath & Strano.
The creations of Unrath & Strano are known for their unique cut and ultimate fit. The trademark of the designers is an experimental, three-dimensional cutting technique. With specific drapings and stitchings the designers create feminine fashion for confident women. Along with their prominent haute couture robes the label offers a wearable and extravagant ready-to-wear collection. Exclusive fabrics, prints and premium embroidery characterize their collections. Many celebrities appreciate their designs and wear the robes on red carpet events all around the globe.

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MICHAEL SONTAG

Michael Sontag´s perennial and cognitive attitude to the development of his work has remained within his Spring/Summer 2012 collection. He continues to break through the set parameters of fashion, allowing his work to develop with clarity from his previous seasons.
Detached from trends, age and seasons, Michael has created a wearable collection for the elegant, confident and sensual woman. Sontag has maintained the naturalness in his designs, allowing the fabric to fall in dialog with the female forms.
The refreshing colour palette evokes a semblance of breezy Summer days, using a base of muted chalky tones of blue, white and brown. The combination of powdery colours and luminous fabrics, conjure an image of dust glowing in the sunlight.

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photos and article courtesy of MERCEDES-BENZ FASHION WEEK

Body Fashion Runway de PETIZZA SUPER MODEL PUERTO RICO 2012

Petizza Super Model Puerto Rico 2012 es un certamen dedicado a la mujer de baja estatura (4’10" – 5’4") entre los 14 a 29 anos (categorías Teen y Miss) que desea destacar en el mundo del modelaje y las pasarelas . Una nueva visión dentro de los certámenes donde se busca no necesariamente una mujer bella sino inteligente,ingeniosa,coqueta, simpática con porte y elegancia. Nuestras competencias son Denim Fashion,Talento,Body Fashion y Fashion Night en conjunto con retos que promueven su creatividad. No tienen que ser modelos pues proveemos talleres para su desarrollo profesional.

El Body Fashion Runway celebrado en la noche del 4 de julio de 2012 en el Hotel Verdanza consistió de un reto donde las hermosas jóvenes ataviadas en vistosos trajes de Egui.com tenían la tarea de proyectar las piezas en look fashion. Así como una competencia en traje de baño donde la creatividad era el foco de atención.

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ISSEVER BAHRI and MARCEL OSTERTAG at MERCEDES-BENZ FASHION WEEK BERLIN THE SPRING/SUMMER 2013 COLLECTIONS

ISSEVER BAHRI

In July 2010 ISSEVER BAHRI’ s debut collection for S/S 2011 was launched during the Berlin fashion fair PREMIUM where the label was awarded the annual initiated PREMIUM "Young Designers Award”. With their third collection they won the second prize of the “ Start Your Fashion Business” Award in July 2011.

ISSEVER BAHRI stands for innovative fashion. The conceptual and experimental approach to their collections is combined with wearability, longevity and a high standard of quality in materials, workmanship and fit. Thereby it is important for Derya Issever and Cimen Bachri to look at traditions found in their root countries, Greece and Turkey. For ISSEVER BAHRI the work approach is to combine traditions with modern style and techniques to generate a new standard. They translate classical approaches in handcrafted techniques, materials and pattern cutting according to each collection concept. This is then fused into a modern context of uncompromising aesthetics.

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MARCEL OSTERTAG

Marcel Ostertag is maker and brand in one.In his studio, surrounded by the pulsating streets of the Gärtnerplatz quarter, he creates his collections which are set between tradition and modernity.

During his studies at the renowned Central St. Martins College in London, Marcel Ostertag could extend his feeling and know how for fashion and is constantly developing thanks to numerous international shows and collaborations. Catwalk shows in Shanghai, Beijing, London and Vienna are in the meantime routine, as is the seasonal show in the course of the Mercedes-Benz Fashion Week Berlin.

He draws his inspiration from nature, encounters with interesting people, travels and foreign countries – but never forgets his roots. 

He finally devoted himself to the glamour of fashion with the launch of his own label Marcel Ostertag in 2006. His fashion is exclusively produced in Germany, as his credo is ‘quality needs control’. That is what his style demands and you can feel it in every fantastic piece by Marcel Ostertag. SS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEKSS13 BERLIN FASHION WEEK

Laurèl, and MARC CAIN and at MERCEDES-BENZ FASHION WEEK BERLIN THE SPRING/SUMMER 2013 COLLECTIONS

Laurèl

See · Feel · Love Laurèl: the slogan is representative for what the brand stands for. The label does not allow any compromises whatsoever when it comes to design and quality, reflecting an unconditional liaison between the two aspirations. Laurèl is passion – a love for fashion. Women are to "see" the creations, "feel" them on their body and "fall in love" with Laurèl. Laurèl is exciting, appealing and always feminine! Laurèl creations stand for "luxury ease" – a new laid-back style which reflects the contemporary feel of the modern woman – independence and self-confidence combined with strength and femininity. Looks with a feel-good style that can be worn 24/7. Elisabeth Schwaiger creates her fashion with commitment and intuition. High-quality materials: leather, jersey, silk-stretch and exclusive prints underline the individuality of each woman and sharp cuts define the silhouettes. It is a ready-for-everything look with that certain detail.

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MARC CAIN

The credo of Marc Cain sets the highest standards for design, quality, materials, the latest production techniques and correct fit. The innovative spirit and distinctiveness of Marc Cain’s product lines are based on the German production facility. For this reason the company successfully maintains a three-shift operating factory in Bodelshausen, Germany. Particular emphasis is placed on the highly modern knitting workshop, the textile machinery and the print shop.

Marc Cain Collections, the company’s key label, combines sensuous silhouettes with cool, glamorous details – reflecting the spirit of the times with its own style and classiness.

Marc Cain Sports stands for casual and leisure wear: trendy, sporty, full of the joys of life. The label combines modern design with functionality and body consciousness.

The Marc Cain woman lives for today, is self-confident, open and full of curiosity. She loves being a woman, and expresses her personality through the clothes she wears

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photos and article courtesy of MERCEDES-BENZ FASHION WEEK