PERRET SCHAAD
Since their debut collection presented at Mercedes-Benz Fashion Week Berlin in January 2010, Johanna Perret and Tutia Schaad have defined the essence of PERRET SCHAAD’s line by cultivating their obsession for the “modern” and the “beautiful”. Already the first collection proved the duo’s capacity to express their aesthetic as well as their perfectionism. It was greatly applauded and marked the launch of the label into business, not only encouraged by the press but also by retail response. In their work the designers use quality fabrics, both noble and tactile materials and combine them with harmony or in contrast, creating beautifully made designs. Keeping an intuitive method in their design process, with precise cuts and inventive draping, PERRET SCHAAD creates sharp and sensual silhouettes. Lines and patterns evoke structure and fluidity, while forms and volume draw the classic and the new. PERRET SCHAAD’s look is complete – romantic and feminist, intimate and free.
KIESEL
In July 2011, as part of the fashion talent award ‘Designer for Tomorrow by Peek & Cloppenburg Duesseldorf’, Alexandra Kiesel was one of five finalists to present her collection on the catwalk of the Mercedes-Benz Fashion Week Berlin. Her ‘Baukasten Individualisten 12/6/24’ collection convinced the jury chaired by Marc Jacobs, the patron of the award and was voted as “Designer for Tomorrow”. Inspired and informed by the Bauhaus style, her outfits are characterized by strongly contrasting colour combinations, geometric shapes and rather austere cuts.
MIRANDA KONSTANTINIDOU
Miranda Konstantinidou became internationally known via her “KONPLOTT” jewellery brand, with which she has set countless trends. She started 25 years ago in womenswear when she spent ten seasons designing fashion collections for Trevira and Messe Frankfurt which were shown in Frankfurt and Hong Kong. Konstantinidou was born in Thessaloniki, later studying fashion illustration and design in Germany and Italy. In the mid 1990s she opened her first single-brand stores, of which there are now about 60 worldwide. For about the last 15 years she has run her own manufactory in Cebu, a centre of handcraftsmanship in the Philippines, where she also lives. She is constantly developing new production techniques by combining traditional and modern assembly methods and experimenting with unusual combinations of materials. In running a company with more than 1300 employees worldwide, she is committed to working with people trained in her own firm. As a businesswoman, she relies strongly upon solidarity and a company culture that is almost entirely shaped by women.