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Laurèl

See · Feel · Love Laurèl: the slogan is representative for what the brand stands for. The label does not allow any compromises whatsoever when it comes to design and quality, reflecting an unconditional liaison between the two aspirations. Laurèl is passion – a love for fashion. Women are to "see" the creations, "feel" them on their body and "fall in love" with Laurèl. Laurèl is exciting, appealing and always feminine! Laurèl creations stand for "luxury ease" – a new laid-back style which reflects the contemporary feel of the modern woman – independence and self-confidence combined with strength and femininity. Looks with a feel-good style that can be worn 24/7. Elisabeth Schwaiger creates her fashion with commitment and intuition. High-quality materials: leather, jersey, silk-stretch and exclusive prints underline the individuality of each woman and sharp cuts define the silhouettes. It is a ready-for-everything look with that certain detail.

MARC CAIN

The credo of Marc Cain sets the highest standards for design, quality, materials, the latest production techniques and correct fit. The innovative spirit and distinctiveness of Marc Cain’s product lines are based on the German production facility. For this reason the company successfully maintains a three-shift operating factory in Bodelshausen, Germany. Particular emphasis is placed on the highly modern knitting workshop, the textile machinery and the print shop.

Marc Cain Collections, the company’s key label, combines sensuous silhouettes with cool, glamorous details – reflecting the spirit of the times with its own style and classiness.

Marc Cain Sports stands for casual and leisure wear: trendy, sporty, full of the joys of life. The label combines modern design with functionality and body consciousness.

The Marc Cain woman lives for today, is self-confident, open and full of curiosity. She loves being a woman, and expresses her personality through the clothes she wears

photos and article courtesy of MERCEDES-BENZ FASHION WEEK

SCHUMACHER

The philosophy of SCHUMACHER combines couture craftsmanship with a modern lifestyle and an exquisitely sensitive intuition for women. Dorothee Schumacher’s deep desire to design “favourite pieces” for the most sophisticated wardrobes in the world is inspired by the attention to the desires of modern women. The designer connects the diversity of her life with a naturalness that reflects her sense of fashion: She unites contrasting styles and fabrics with a lot of love and great attention to detail, thus creating strong fashion statements. Clarity in combination with luxurious style can be found all around the world: Today, SCHUMACHER is available in 46 countries and in over 600 international fashion houses.

BLAME

Blame, the label of designer duo Sarah Büren and Sonja Hodzode, stands for off-beat and wearable designs, that combine classical cuts with vintage influenced details. The two designers have a fascination for special finds and collector pieces, which they first discovered in their mothers´ wardrobes. Today this enthusiasm is expressed in vintage inspired collections, that are always mixed with contemporary designs and presented in a tongue-in-cheek manner.

The duo’s talent for selecting independent colors, prints and materials – combined with traditional workmanship – enrich the simple, almost classical cuts. Casual basics in special materials supplement the collection and influence a modern style, thus creating an independent Blame look: international and unique.

The two fashion designers – who already worked for Marc Jacobs, Hugo Boss, Michael Michalsky and Preen – have known each other since 2001. After gathering experience at those international brands over a period of 5 years, they fulfilled their dream of launching their own label in Berlin in 2010.
Blame won the “Premium Young Designers Award” with its Fall/Winter 2012 collection.

Sarah and Sonja created a brand that places emphasis on timelessness and a love to detailing. Blame states their vision of fashion that can be worn for longer than just one or two seasons. The special and yet everyday style serves a modern woman’s needs of favourite pieces for daily wear and different occasions.

RENA LANGE

In pursuit of elegance, refinement and sophistication, RENA LANGE aspires to create seasonal ranges of luxury ready-to-wear aimed at an international clientele who value quality and consistency through design.

The focus of Design Director Karsten Fielitz is to provide a consistent and contemporary range of products whose message is inspired by the needs and lifestyles of the customers while communicating the principals of modern design through taste and excellence.RENA LANGE is available in 35 countries worldwide. In addition to the 21 RENA LANGE shops, the brand is distributed at 350 international retailers.

RENA LANGE is committed to creating ready-to-wear with the highest of quality standards. Exclusive research and development with the world’s finest yarn and fabric mills is combined with signature trims, refined detailing and precision tailoring to present our customers with clothing collections that represent prêt-a-porter at a couture level.

photos and article courtesy of MERCEDES-BENZ FASHION WEEK

Rebekka Ruétz

The designer was born in 1984 in Austria and has devoted her life to fashion and design. In 2008 she graduated AMD fashion academy Munich. During her studies Rebekka Ruétz lived and worked in New Delhi, India, where she found inspiration for her future work. Also in 2008 the designer won the Cognos Relevance Award as Best Graduate. After her studies she worked for the successful British fashion label PETER PILOTTO.
In 2009 Rebekka Ruétz launched her own fashion label and now meets the world of fashion design with an incomparable point of view: here values of generation get together,that would like to be touched beyond the visible. Therefore she uses her knowledge in the field of systemic constellation and her education at TCM-Institute of Heidelberg to influence her work.
In July 2011 Rebekka Ruétz presented for the first time during Mercedes-Benz Fashion Week Berlin.

AUGUSTIN TEBOUL

From the combination of the craftsmanship loving French Odély Teboul and construction affine German Annelie Augustin sprung in 2010 AUGUSTIN TEBOUL, a label on the edge between Ready-to-Wear and Haute Couture. As if the subversive claim „paint it black“ was stitched into the sophisticated designs, the re-discovery of femininity finds a post-romantic echo in the luxurious, clear-black clothes. Inspired by surrealism the duo leaves space for chance in the process of creation, while insisting on flawless workmanship. The label received the highest priced German fashion award SYFB last year.

SOPOPULAR

2008 SOPOPULAR was launched. The label stands for a reduced and pragmatic style of men’s fashion. Classic cuts and narrow silhouettes are broken with edgy streetwear elements and futuristic design details. Collections that reflect the desire for fashion and individual needs of the designer Daniel Blechman.
His creativity is influenced by many and diverse artistic fields, and is constantly enriched by everyday life and the simple things in life, but especially enriched by friendships and family.

photos and article courtesy of MERCEDES-BENZ FASHION WEEK

HUGO BY HUGO BOSS

Initially introduced as a menswear line, HUGO was first launched in 1993 and complemented by a womenswear collection in 1998. The HUGO world is rounded out by shoes and accessories along with eyewear and fragrances that are produced under license.
Eyan Allen is the creative force behind HUGO Womenswear; Bart de Backer is responsible for the men’s fashions.

LENA HOSCHEK

After assisting Vivienne Westwood at her London studio, Lena Hoschek started her own label in 2006 at the age of 24. Her collections do not follow trends or the general conception of ‘cool’, they are simply a reflection of what has fascinated her since her childhood: the female ideal of the 40s and 50s, craftsmanship, high-end tailoring, traditional materials and patterns but also rock ‘n’ roll and punk music, tattoos, bad guys and fast cars.
Celebrating the erotics of the Pin-up who didn’t take herself too seriously, her clothes are made for all the Sophia Lorens and Marilyn Monroe’s of today. Lena Hoschek’s collections take you back to times when women were real women and men were real men. I bet, when designing, she secretly dreams of Rhett Butler.

Hunkemöller

Hunkemöller is an originally Dutch company and the largest high-street lingerie brand in the Benelux. With more than 500 shops in 16 countries, Hunkemöller is rapidly expanding throughout Europe. Hunkemöller specialise in lingerie, but also have some fantastic night wear, swim wear, hosiery, accessories, and an own beauty line that was launched in 2011.

Dawid Tomaszewski

The designer, Dawid Tomaszewski, launched his eponymous label in 2009 in Berlin. His passion for art and architecture is the source of inspiration for his exceptional and avantgarde designs. Dawid Tomaszewski is only using materials of highest quality. Because of the strict focus on excellence, every dress has the potential of becoming a favorite piece.
With a unique mix of purism and extravagance, Dawid Tomaszewski is defining a “new couture” combined with glamour of the most dazzling eras. His provocative but always beautiful designs give women the opportunity to express their desire for luxury.

KAVIAR GAUCHE

They create must-have bags and conceptual, feminine, avant-garde clothes. The Berlin-based label was launched with a guerrilla fashion show in front of the Paris department store Colette in 2003. Eversince, KAVIAR GAUCHE has held a successful presence at an international level.

Following a successful debut of their Spring/Summer 2009 collection at London Fashion Week in September 2008, KAVIAR GAUCHE kicked off a spectacular fashion show during Mercedes-Benz Fashion Week Berlin for Autumn/Winter 2009.

The Label is continually represented in press and at the beginning of 2008, KAVIAR GAUCHE was elected under “the 10 mostimportant German Fashion Designers

KAVIAR GAUCHE‘s elegant innovations are also winning the hearts of the music industries biggest superstars : Lady Gaga has been dressed in KAVIAR GAUCHE creations and England‘s rising talent – the enchanting Florence Welch (Florence & The Machine)- is frequently clad in the designs.

The label’s name was inspired by the so-called “gauche caviar“, the French jet-setters who liked to coquette with the revolutionary ideas of the ‘68ers

Fotos and article courtesy of MERCEDES-BENZ FASHION WEEK

Con este articulo empezamos con los desfiles de MERCEDES-BENZ FASHION WEEK BERLIN THE SPRING/SUMMER 2013

1913BERLIN BY YUJIA ZHAI-PETROW

Born in western China, by the ancient Silk Road, Berlin-based designer Yujia Zhai-Petrow studied and worked in world´s fashion capitals including New York and London. Through her journeys, she developed a distinct style that blends luxurious urban comfort with global chic. After expanding her expertise by working in the cashmere industry for many years, the designer debuted her own cashmere line for men and women, in January 2012 at Mercedes-Benz Fashion Week in Berlin.

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Dimitri

Dimitri Panagiotopoulos studied at the famous ESMOD fashion school. After he graduated from „ISTITUTO MARANGONI“ in Milano with a „Master of Fashion Design“. In 2007 he opened his first store in the center of Meran, South Tyrol. From now on the 33 year old designer also wants to win over stylish women in Germany with exciting, feminine fashion as well as with accessories.
As a child he already developed a great passion for fashion which he never lost since. The designer with Greek and Italian roots worked around the world for well-known labels such as ‘Jil Sander’, ‘Hugo Boss’ and ‘Vivienne Westwood’. Now his focus of interest is to establish his own label ‘Dimitri’ in the world of fashion.
Passion for music, harmony between accurate tailoring and styling as well as slim feminine silhouettes with a certain something define Dimitris designs. Dimitri stands for quality, accuracy and personality.
‘I design for women with taste, charisma and self-confidence who are willing to show it.’
Dimitri is well known for his wonderful women’s clothing. He showed his collection at Vienna Fashion Week 2009 and at Mercedes Benz Fashion Week Berlin in January 2010. With great exaltation the collection was well received by journalists, stylists, VIPs and the audience. Since then Dimitri appeared in several publications in German magazines and VIPs love his collection, among others Juliette Lewis and Rachel Bilson.

Fotos and article courtesy of MERCEDES-BENZ FASHION WEEK